Stay Ahead of the Curve with Agile Web Design
How long have you been looking to redesign your site? If you’re like many of our clients in the health and fintech niche, our guess is a long time: with many lengthy conversations and comparative estimates. This is understandable – web design can come with a sizable upfront investment. However, it doesn’t need to be that way.
Why agile web design?
With an agile approach to website design, you can invest in continuous data-driven uplift: rather than the traditional approach, which leaves you lagging behind with years between design revisions.
An agile approach is evidence-based, and focuses on areas that require optimisation to meet business objectives. You can liken it to a rental return on an investment property – you may need to only renovate parts of your website to get it up to scratch. You don’t necessarily need to knock it down and rebuild.
With an iterative approach, you can start to see results faster and with less stress—because your investment is gradual and ROI can be more easily attributed.
Agile Web Design for Health Brands
Health brands are perfectly suited to the agile redesign process. In an industry where companies must adhere to strict regulations, it’s important to innovate when working towards business objectives. Agile website redesign allows you to achieve this in a cost-friendly manner, while also compounding your website’s authority over time. The more incremental amounts you invest, the greater your bottom line will be in the long-run. Agile website redesign is all about clear, consistent—and transformational improvements.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
increased conversion rate for our CRO clients
of sites redesigned to fit Google’s best practices
hours spent refining UX
Our Agile Web Design Strategy
Here’s how we’ve managed evolutionary redesigns for some of the world’s leading players in the health and fintech fields.
Step 1 Discover
Step 2 Planning
Step 3 Design
Step 4 Testing & Analysis
Step 5 Implementation
Our specialists will meet with you to understand your key business objectives. Guided by this information, we analyse your website to understand opportunities to increase ROI. We’ll create a prioritised roadmap of design and development initiatives, sprints cadence and project milestones. We identify tracking tools, establish a base, determine measures of success and KPIs.
Our designers take a research-led approach: basing the optimisations on real consumers’ needs and drivers. With your direction on campaign scope, we will also determine what should be tested and methods for testing the success of each iteration.
We’ll create multiple designs for navigation, headers, textual content, graphics and images, calls-to-action, interactive elements, user funnelling elements, offers and promotions, and other conversion-inducing functionalities.
Testing & Analysis
We conduct A/B testing and multivariate testing, and tools can be relevant and useful during this stage: as can historical data. Based on what we find, we’ll build a report with recommendations. These may include design updates, features to be added to the website, copy edits and forms workflows.
Upon your approval, our specialists will implement the recommended changes on your website. Sprints are prioritised based on what needs uplift first. We will continue to monitor your analytics tools to ensure your CRO stays consistent in its growth: even as the needs of your target audiences evolve.
Custom Agile Web Design Services
Our web design expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the niche solutions that Vine Digital offers.
Data analysis gives you a full picture of how users interact with your site. Vine Digital offers industry leading data analysis, to help you drive conversions with actionable insights and robust datasets: in real time.Read More.
Quality web design goes beyond mere visuals; it relies on a knowledge of user behaviour and technical SEO. Vine Digital offers in-depth expertise in CRO and UX/UI. For our clients, this generates increased conversions.Read More.
Following a launch or migration, we’ll audit your website’s keywords, redirects and backlinks. SEO audits can help you quantify how you compare to competitors. For businesses with shifting objectives, this helps predict any future needs.Read More.
Vine Digital will provide site wireframes that demonstrate the desired page content layouts in compliance with responsive design guidelines. As with the structure of the website itself, the structure of a page has a marked effect on SEO, UX, and CRO. The various elements of a web page can be structured to ensure an optimal experience for both users and search engines.
User Experience (UX) research involves in-depth analysis of your target audience. What’s stopping them from converting online, and conversely, how can you seamlessly guide them to conversion? These are the questions our specialists will answer.Read More.
User Interface (UI) design plays a key role in how users interact with your website. Whether it’s a seamless checkout or a landing page, our UI designers create beautiful and functional pages that maximise conversions.Read More.
To grow a brand audience, an understanding of the buyer’s funnel is essential. Through data, our specialists can understand how, where and when to interact with users: attracting the greatest possible ROI for your brand.
Web accessibility makes your website accessible to everyone. Brands are expected to meet standards such as the Web Content Accessibility Guidelines (WCAG) in order to rank: following these is crucial to maintaining an overall positive user experience on your site.
Conversion Rate Optimisation (CRO) makes the most of your existing audience: increasing their value by unblocking the path to conversion on your website. Our specialists look at the data, ensuring that your website’s interface reflects your audience’s needs.Read More.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
decrease in cost per click
Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.
Frequently Asked Questions
If you’ve got questions about agile website redesign and how we do it at Vine Digital, check out our frequently asked questions below.
Why is Agile Website Redesign Better?
For sites following the traditional web design process, each phase of the project can take months. All changes are implemented at once, which reduces the potential for user feedback.
Agile web design allows teams to work on various aspects of your site at once: moving you closer to your business goals much faster, in “sprints”. Sprints are smaller incremental periods of changes, each with their own goals and timeframes. For the client, we remove the guesswork—with only tried and tested pages being published on your website.
Does My Business Really Need Agile Website Redesign?
If you’d like your digital marketing efforts to be as efficient as possible—yes. Agile website redesigns allow you to continuously adapt to emerging technologies, algorithm updates and shifting business objectives. What marketing manager doesn’t want a larger return on their investment?
Agile website design offers greater transparency on project results. At Vine Digital, our specialists closely monitor the impact of changes in the design landscape. With regular check-ins and access to our expertise, you can make more informed decisions—as we share relevant data insights each month.
How Long Does It Take To See Results After a Sprint?
Our clients typically see an uptick in conversions quite quickly. With agile website design, you can boost your bottom line instantly, as small changes—the shifting of a CTA or a change in colour—can increase a user’s willingness to convert. While some of the process’ benefits will emerge over time, our specialists thoroughly examine the data before making rapid, focused improvements to your site.
The quality of your customer data will compound with each iteration, as A/B testing shows what your customers are engaging with the most. By making these data-driven decisions, we can help give you an edge in a competitive niche.
Do You Guarantee Return On Investment?
No agency can guarantee immediate ROI—but with agile web design, you can track project progress at the end of every sprint, with actionable data insights every step of the way. Our goal is to help our clients achieve key business goals, and we will work tirelessly to optimise your website within normal user behaviour. Bring your website to life incrementally, and you can pivot where needed, reprioritise releases and prove increased performance.
Do You Tie Us To A Contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of CRO. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
What Forms the Basis of Agile Design Changes?
It’s all about user experience: your customer’s journey through your website. Once you’ve won the traffic from organic search results or a paid ad, user experience ensures that your visitors convert. Good design is both beautiful and functional—it keeps your users constantly engaged and seamlessly guides them to the next step in the process. How often have you gone to a website intending to buy something, but you cannot for the life of you find the button that lets you do just that? Iterative design is the solution to that problem, examining the data to understand what design changes need to be made.
Which Teams Will Be Responsible for My Website?
While the more linear and traditional design process involves each team working separately, agile redesign is a collaborative process: bringing together designers, developers, SEO specialists and UX/UI experts. Clients can gain greater visibility and provide more informed feedback, resulting in a website that requires fewer larger changes.