Discover the Power of Search Engine Optimisation
Dominate organic search results with an innovative SEO strategy, built around your business goals.
Vine Digital’s specialists have decades of SEO experience, and an in-depth understanding of the health and fintech industries. Invest in your business’s long-term growth with the power of SEO.
Success in SEO is all about where you appear in organic search results compared to competitors, with 94% of search engine users clicking on organic results (Wordstream, 2021).
With an SEO strategy custom built with your business goals in mind, you can outsmart the rest of your industry and win rankings on the keywords that count. As you climb up the organic listings, driving more and more qualified leads to your site, your growth will compound month on month, resulting in an ever growing return on investment.
Having a stronger organic presence than your competitors is vital for business success.
SEO for Health Brands
With 73% of the health industry’s web traffic coming from organic search results, an SEO strategy is vital for businesses looking to succeed in this industry.
At Vine Digital, we understand the intricacies and importance of creating SEO strategies for health businesses. We have years of experience navigating TGA compliance, and understand how to navigate as well as Google’s health industry guidelines: Expertise Authority Trustworthiness (EAT) and Your Money Your Life (YMYL).
SEO for FINTECH Brands
Our specialists have a wealth of experience in the finance and technology industries, and have a vested interest in emerging technologies such as cryptocurrency and NFTs.
At Vine Digital, our goal is to help our fintech partners grow their brands via organic methods, leveraging our SEO expertise to support brand objectives. Our specialists understand how to meet Google’s quality standards for finance related content including Your Money Your Life (YMYL) guidelines, and can help you stand out against competitors.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 27 MILLION
organic sessions generated
keywords tracked daily
$ 32 MILLION
worth of keywords ranked
Our SEO Strategy
For years, Vine Digital’s team of international experts have been refining their SEO strategies.
Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health and fintech fields.
Step 1 Discovery
Step 2 Goal Setting & Planning
Step 3 Strategy Proposal
Step 4 Execution & Reporting
Our specialists evaluate your entire website including its SEO profile, with the goal of understanding where to focus our efforts and where any previous SEO work has been done.
Our team uses a powerful selection of tools, to provide an indication on keywords the website is already ranking for, and the website’s level of authority, popularity and traffic. Finally, we’ll ensure we have access to the website’s Analytics and Search Console data, as this shapes the steps that follow.
Goal Setting & Planning
We take our initial discussions one step deeper, and intertwine our understanding of your business with SEO specific goals. At Vine Digital, we are all about setting benchmarks for success, so that we have a mutual understanding of what to expect from the campaign.
Do you want to rank for one particular keyword, or increase organic traffic to the entire site?
Do you wish to increase domain authority?
The more information we get from you, the better—it all helps our specialists understand how we’ll achieve your business goals through the strategy. If you’re unsure about which goals to focus on, don’t worry: our team can help you define this.
Once we’ve defined your business objectives and KPI’s, we propose a mid-term or long-term SEO strategy with a monthly breakdown listing all deliverables. First, we prioritise the tasks that will have the largest impact in the shortest amount of time. Our strategies are focused on what matters the most, and are tailored to each partner.
Execution & Reporting
Month on month, we work towards meeting the monthly goals outlined in step two. Early in the month, our specialists report on the work done, work planned, and on the performance of the strategy. We are constantly monitoring industry changes and performance, to help us optimise the website in the long-term. During our monthly reporting call, our specialists will not only share what they’ve achieved; they’ll also be transparent about how they’ve achieved results, with an emphasis on education.
Custom SEO Services
No two SEO strategies are the same at Vine Digital. With our in-depth SEO expertise, we’re well equipped to develop personalised campaigns built around business objectives. Our approach is holistic, and includes the following custom services—all to provide a unique strategy for your brand.
Following a launch or migration, we’ll audit your website’s keywords and backlinks: to understand how you compare to competitors. For businesses with shifting objectives, this helps predict any future needs.
Content Audit & Strategies
Content audits form the basis of every strategy. Our specialists will review your existing website and content, before crafting a strategy to fit your business objectives and your audience’s needs.
Conversion Rate Optimisation (CRO)
Once you’ve won traffic from other channels, conversion rate optimisation (CRO) ensures visitors convert. We can help you discover how to drive profitable action on your site—generating ROI.Read More.
User Experience / User Interface (UX/UI)
With the help of Vine Digital’s User Experience/ User Interface (UX/UI) specialists, you can ensure a seamless experience for your customers: from landing on your website, all the way through to conversion.Read More.
Partner with Vine Digital and gain access to our vast network of industry influencers and publishers. From securing backlinks to guest posting and citations, our SEO team are outreach experts.
Users nearby are searching for your products or services: our local SEO strategies will boost your visibility in the areas you operate, helping you rank consistently in organic search results.Read more.
With a technical audit, you can better understand the “health” of your site. Websites with strong technical foundations can grow and sustain traffic, sales and rankings: with much greater ease.
Keyword research is integral to the success of any SEO campaign: it tells you what your audience is searching for, highlighting the content you need to create for your business.
The best SEO strategies are driven by data. In fact, they’re built off data alone: targeting the requirements of Google and your target customers. Invest in your long-term growth with an SEO strategy today.
At Vine Digital, we’re committed to endless improvement and transparency in all that we do. Each month, we provide detailed reports on your site’s performance: complete with actionable insights.
If you’ve got questions about your audience and what it takes to help them convert, data analytics can shine a light on this. From A/B testing to custom reports, our data analysts are here to help.Read more.
In a world where knowledge is at our fingertips, content is key. Through search queries relevant to your business, you can reach potential customers before your competitors—increasing sales and traffic over time.Read more.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
YoY new organic users
When Lebara.com.au, a prominent Australian telecommunications company, partnered with our Agency, our primary goal was to increase their organic search visibility and we are proud to say that over the last 5 years we helped Lebara achieve significant SEO milestones. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
Frequently Asked Questions
If you’ve got questions about SEO and how we do it at Vine Digital, check out our frequently asked questions below.
What is seo?
SEO stands for Search Engine Optimisation. As a long-term digital marketing strategy, SEO aims to generate traffic to your site based on keyword research, content marketing, user experience, and technical elements.
At its core, an SEO campaign comes from keyword research—on the condition that your website is technically functional. Keyword research is the process of researching the terms your target customers are searching for, and creating keyword “optimised” content to appear on your site. A successful SEO agency can help you appear in search engine results pages (SERPs) that are relevant to your business, connecting you with customers searching for terms relevant to your product or service.
Does my business need seo services?
Well, we have two questions for you. Firstly, do your customers search for your business or products using search engines? Secondly, do your competitors have an online presence—for example, a website or an eCommerce store? If you answered yes to either of these questions, then yes. Your website needs search engine optimisation.
If your potential customers are searching for questions related to your product or service, or looking for education in your industry, SEO can help you reach them on search engines during their research phase.
If your competitors are investing in SEO, they are much more likely to appear before your business in a search engine’s organic search results. Ultimately, this means that you will miss out on this market. 53% of Australian internet users conduct brand research on search engines Hootsuite & We Are Social, January 2021): are you prepared to lose this customer base?
However, SEO is not the best digital marketing approach for all businesses! This is why, at Vine Digital, we start all queries with a brief consultation, to discuss and explore the digital marketing solutions that will generate the largest ROI for your business, and help you meet your unique business goals.
How long does it take to see results?
SEO is all about growing your organic traffic, and much like any other organic or living organism, it will take time to grow and flourish! Search engine optimisation produces the most tangible improvements within 3-6 months. However, you may see some short term wins on websites where technical SEO issues are easily fixed. Continual SEO rankings take more time and effort, resulting in long-term benefits to your business. After engaging our SEO services, for example, one happy client saw these results where their organic traffic grew by 224% in 12 months.
Do you guarantee return on investment?
No agency can guarantee immediate ROI. There are some areas of SEO that are unpredictable and outside of our control: this is typically linked to regular search engine updates.
Our goal is to help our partners in achieving key business goals, and to achieve maximum ROI. We will work tirelessly with you to achieve great results, and optimise your website within a search engine’s algorithm and normal user behaviour. Our team has an enviable track record of which we are very proud.
Do you tie us to a contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of SEO. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
Why has my traffic been declining? How do I turn it around?
This could be one of two problems:
1. Sharp, sudden traffic decline?
You have most likely been hit by a penalty from a search engine. This is usually the result of an SEO strategy that goes against the search engine’s latest guidelines, which has led them to place you under penalty and remove you from search results. This can easily be fixed, but it does take time to get the search engine to trust your website again.
2. Steady decline over a long period?
Part of the problem may be that your site is not well optimised. This includes problems with the technical build of the site, the content on your site, the link building aspects, and the design of your site. It could also signify a problem with your data analytics tracking. To fix these problems, our SEO specialists will take a careful look at the state of your website and improve on each of these facets, starting with those that need the most work. The good news is that this sort of work is our bread and butter, so it is definitely possible to get your traffic back.