Stand Out Against Competitors with Paid Media

For health and fintech brands, paid advertising can generate a stream of qualified leads—perfect for your product. In today’s digital landscape, advertisers can take advantage of advanced targeting; tapping into an unprecedented amount of data. When managed by an agency with experience and expertise, paid channels offer an efficient way to get a high return on investment. Whether it’s search advertising, social media or programmatic, Vine Digital can build your business a custom strategy to help you meet your objectives.

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What is Paid Media?

There are many channels and platforms available to advertisers: but which is right for your business? While the best way to discover this is through a free consultation, it can help to understand what types of paid advertising we offer. At Vine Digital, we hire specialists who are the best in their niche: so you can rest assured that your campaign will win out against competitors, whichever method is right for your goals.

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Paid Search Ads

Paid search ads are text-based. Advertisers bid on certain keywords, in order to appear at the top of that search engine results page. This is an efficient way to attract users searching for terms relevant to your business, as you only pay if your ad is clicked on.

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Paid Social Ads

If you’ve seen ads on social media platforms, you’ll know what paid social ads look like. These are published by the website rather than Google, and appear in dedicated spaces on your target customer’s feed. This differs from organically posting on your brand’s account.

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Programmatic & Media Buying

Programmatic advertising is a real-time way of purchasing ad space. With programmatic technology, your ad will appear across devices and platforms: following your audience throughout the buying funnel. Buy ad impressions, all in the time it takes for the user’s page to load.

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Paid Media for Health Brands

In Australia, health and pharmaceutical brands must adhere to strict regulations when advertising to consumers. As a result, paid media is often neglected by the industry: and here lies your next opportunity.

Vine Digital has decades of experience guiding businesses through the intricacies of this landscape, and can help you become the next industry trailblazer. Tap into the market that your competition is missing and rest assured that your paid campaigns are compliant with TGA and AHPRA.

Paid Media for FINTECH Brands

Vine Digital has a vested interest in emerging technologies and NFTs, and understands the importance of paid media for this niche.

With our specialists’ expertise, our fintech partners generate ongoing leads, awareness and growth on social platforms—all while meeting the regulatory requirements for finance-related ads. Stand out and leverage Vine Digital’s specialist expertise today.

WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs

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$ 1.3 BILLION

revenue generated for paid media clients

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$ 1.3 MILLION

clicks driven via paid media

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16%

increase in paid media CTR in last financial year

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Ready to get the ball rolling?