Connect With Users Through Powerful Content
Content marketing drives everything that we do for our clients at Vine Digital, and it can make or break any digital campaign. With a well-crafted message, you can immediately connect with your target user—attracting an invested long-term audience. This results in bulletproof brand loyalty and customer advocacy.
Why content marketing?
The value of content marketing is often underrated, and can be difficult to trace back to ROI using traditional methods. However in the long-term, content is key to the success of any business online. More than a well written sentence, a unified content marketing strategy gives your brand a clear and distinctive voice, which builds authority and trust in the eyes of your target audience.
With more and more brands creating content, and millions of blog posts published every day, it’s important to ensure your business’s unique voice is not lost in the clutter, and stands out to your target audience.
Vine Digital offers content strategies tailored to the needs and goals of your business, as well as the requirements of the health and fintech industry. Our specialists create innovative content strategies to help you stand out in a saturated market, setting you apart from industry competitors.
Content Marketing for Health Brands
With 1 in 3 users conducting health product research online and 40% of Australians using Google as their only source of medical information, a content marketing strategy is vital for health organisations. At Vine Digital, we understand the intricacies and importance of content marketing for health businesses. In particular, we have years of experience navigating TGA compliance, as well as Google’s health industry guidelines: Expertise Authority Trustworthiness (EAT) and Your Money Your Life (YMYL). To comply with legal requirements and to meet the search engines’s stringent standards for health-related content, it’s important to work with a specialist agency who understands the regulatory environment. As experts in this niche, we are passionate about positioning our partners as a trusted source of information—helping you outrank competitors as you attract qualified leads.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 27 MILLION
organic sessions generated
keywords tracked daily
$ 32 MILLION
worth of keywords ranked
Our Content Marketing Strategy
For years, Vine Digital’s team of international experts have been refining their content marketing strategies. Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health and fintech fields.
Step 1 Content Auditing & Planning
Step 2 Production, Briefing & Regulatory Approval
Step 3 Implementation
Step 4 Maintenance & Optimisation
Content Auditing & Planning
Content must be driven with specific goals and users; which is why we start with an audit of your website. Following best practices in content marketing, our team then crafts a custom strategy.
Production, Briefing & Regulatory Approval
It’s time for our production specialists to get to work! Our specialists will refine the piece’s tone and structure, to align with branding guidelines and SEO requirements.
After going through regulatory approval, we’ll continue to finesse the content until it’s perfect. Content is handed over to our web development team, who will publish the content on your website.
Maintenance & Optimisation
To maintain your rankings, it’s essential to continually optimise. Our specialists are constantly adapting: deciding which pieces to improve, and when to take a new direction.
Custom Content Marketing Services
Our content marketing expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the niche content marketing strategies that Vine Digital offers.
Content is a crucial element of any SEO strategy—with expertise and authority being particularly important for health and fintech brands. With targeted content built around relevant keywords, you can build audiences and grow your sales in the long-term.
Content and local SEO go hand in hand. At Vine Digital, we create localised landing pages and Google My Business posts to help signal your location to search engines. This can boost your visibility in your key service areas—meaning more foot traffic, wherever you’re located.
Paid Landing Pages
For your business’s paid advertising strategies, optimised landing pages are a must. With a landing page built with UX/UI and SEO best practices in mind, you can make a great first impression: as users click on your ads and convert on a dedicated landing page.
For any brand selling products online, detailed information is key. By positioning your brand as the best source of information on its own products, you can outrank other retailers and competitors. In the long-run, this can cause users to take more profitable actions on your website.
Medical content comes with rigorous requirements, and should be written by a specialist with experience in this landscape. From Google guidelines to regulatory bodies like the TGA, Vine Digital can help you navigate this process—from ideation through to MLR approval.
Whitepapers can be a great lead magnet—when produced and promoted correctly. Vine Digital is passionate about thought leadership; our content specialists can execute valuable whitepapers, to position your brand as an innovator in the field.
To develop content that truly resonates and leads to profitable action, you need to understand your users. What problem of theirs does your brand solve? What tone and content requirements will lead them to conversion? Our data analysts can help answer these questions.
Complete Content Strategy
For consistent audience growth, a complete content strategy is crucial. By publishing informative and helpful content, you can improve the lifetime value of your customers—as well as positioning your brand as helpful and authoritative online.Read More.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in traffic YoY
Lebara is a leader in the Australian SIM market, but their digital share of voice wasn’t reflecting this. As a long-standing client, we’ve provided many services for Lebara: this SEO campaign led to a 850% increase in traffic. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
increase in traffic
For decades, LexisNexis has been at the forefront of big data analysis for businesses. They engaged Vine Digital’s SEO services across multiple markets: leading to a 280% increase in organic traffic. Read More.
increase in traffic
Tabcorp’s website exists to attract investors. As they went through a rebranding and website migration, the client engaged Vine Digital to ensure the best possible results. With our SEO services, Tabcorp saw a 469%* increase in monthly organic visitors. Read more.
Frequently Asked Questions
If you’ve got questions about content marketing and how we do it at Vine Digital, check out our frequently asked questions below.
WHAT IS CONTENT MARKETING?
Content marketing is a broad term and can take the form of blogs, SEO copy, press releases, email marketing, white papers, social media marketing, video, customer testimonials and more. Ultimately, it is about creating helpful and relevant content, with the aim of driving a searcher to your website to complete an action that supports your business’ goals.
Effective content marketing involves optimised content based on keyword research to boost your search rankings.
HOW CAN CONTENT MARKETING HELP MY BUSINESS?
With so many businesses competing online, a content marketing strategy can help you really stand out and grow over the long-term. With a content marketing company on your side, you can access a wealth of knowledge which is then directed into a customised strategy, where your message and communications are crafted with consistency, quality, and intention.
The goal of content strategy is to essentially build a fanbase—followers of your content, who find your content useful and in the process, build their trust around what you’ve got to say and what you have to offer in terms of products and services. A content marketing strategy can help you secure return customers, as well as helping you grow and succeed in search engine results as you build authority online.
WHAT’S THE DIFFERENCE BETWEEN A CONTENT WRITER AND A COPYWRITER?
A copywriter is typically trained in more traditional marketing tactics, writing with an immediate sales goal in mind. Content writers take this one step further; they are writers and marketers combined. In combining marketing principles with their content creation abilities, content marketers engage the user’s attention and guide them into the conversion funnel through storytelling. At Vine Digital, user experience and SEO informs every aspect of the content development process.
WHAT IS A CONTENT CLUSTER?
A content cluster builds on site architecture, and is designed to demonstrate you as an authority in your niche to search engines. This can have positive effects for your SEO and digital marketing success, as your site is easy for search engines to understand (crawl and index). A content cluster should be at the heart of any content marketing strategy.
WHY ISN’T MY SEO COPY WORKING?
By working, we mean achieving your desired results. This could be for a few reasons. For starters, it’s important to set clear goals and objectives before you sit down to write anything—and if you haven’t done this, your content isn’t likely to perform in line with your business goals.
Another common misconception is around search engine optimisation— it’s not just about adding more keywords. This misconception comes from an old practice known as “keyword stuffing”, where copywriters would cram as many keywords as possible into a blog post, rather than focusing on the goal of creating relevant content focused on one single goal or the user’s experience. Doing this today will have you punished by Google, negatively affecting your online presence in search rankings.
HOW LONG DOES IT TAKE TO SEE CONTENT MARKETING RESULTS?
Content marketing results can take time – for a few reasons. Firstly, search engines generally rank higher authority domains at the top of search results. This means older articles do well, so it could take around a year before your new content starts drawing in website traffic. It also depends on the keywords you’re targeting.
Content marketing results generally compound over time, as a result of consistency and strategy rather than any one content piece. Though with that said, we’ve seen many cases where just a few well written and carefully structured pieces of content can be the biggest sources of overall website traffic.
Do You Guarantee Return On Investment?
We work to optimise your content to work within Google’s search algorithm and normal user behaviour, which leaves room for a wide range of business factors that are outside any content creation team’s control to affect search engine rankings. With that said, our content creation team has an enviable track record, of which we are very proud.
Do You Tie Us To A Contract?
Not if you don’t want us to. We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.