About Vine Digital

Before entering into any relationship, it’s important to do your research.

As your new potential growth partner, we’d like to ensure we’re the right fit for your business. Below, we explain what we do, where we come from, and most importantly—why we do it.

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About Us

Vine Digital is a full-service digital marketing agency specializing in serving clients in the healthcare and fintech industries. With offices in Australia, New Zealand, and Ireland, we have a global team of experts who are passionate about providing innovative and effective digital marketing solutions.

Our range of services includes search engine optimization (SEO), paid media advertising, content creation, website design and development, and more. As a global agency, we understand the importance of cultural nuances and industry-specific regulations. We stay up-to-date with the latest trends and technologies in the healthcare and fintech industries to provide tailored strategies that meet the unique needs of our clients. At Vine Digital, we value transparency, education, and quantifiable results. We believe in building long-term relationships with our clients, and we take a personalized approach to every project. Our team is dedicated to creating unique digital marketing strategies that are aligned with your business goals. We also believe in having fun while working hard, and we strive to maintain a positive and collaborative working environment. Overall, Vine Digital is your trusted partner for all your digital marketing needs. We offer a comprehensive suite of services to help you achieve your desired outcomes, and our global team is here to support you every step of the way.

What Makes Us Different?

At Vine Digital, we strive for growth: and have fun while we’re doing it.

We commit to excellence, and act with integrity and humility. Our specialists and dedicated AMs will communicate regularly with you on what’s working, and where we can improve. Vine Digital’s company principles guide us in our day-to-day: reminding us what we stand by, and how to conduct ourselves in our work.

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Industry Expertise

Our experts have decades of combined experience working in the specialised fields of health and fintech; with that comes a deep understanding of the industry’s landscape, unique demands and regulations. We know how to make you stand out against your competitors, so you can increase your share of voice with every month.

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Operational Excellence

We’re forever refining our internal systems and processes, so our clients strategies are seamless from concept to production, through to implementation and reporting. We’ve built bespoke workflow tools to ensure we operate efficiently, resulting in a superior product.

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Bespoke Solutions

Our strategies aren’t one size fits all; to Vine Digital, there’s no such thing. Every health and fintech business has its own needs and goals, and your campaigns should reflect that. Our team takes the time to listen, ensuring that your strategy fits like a glove so you generate maximum ROI.

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Entrepreneurial and Innovative

Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market. We foster an innovative mindset, and encourage our global team of specialists to contribute new approaches and perspectives to ensure that we stay ahead of the curve and continue to think outside the box.

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Partner With Us on Your Terms

At Vine Digital, we don’t believe in a traditional client/agency dynamic. We treat our clients as partners, and are dedicated to maintaining that relationship. We want you to be so impressed with your results each month, you’ll want to continue working with us. That’s why we don’t do lock-in contracts.

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Transparency & Education

We’re passionate about digital strategies, and we’re equally as transparent about how we implement them. We empower our partners with an understanding of digital marketing, so you can have as much insight and knowledge on the strategy as you’d like.

Meet the Digital Marketing Team You’ve Been Searching For

At Vine Digital, we see ourselves as a natural extension to your business: a wealth of specialised expertise, which you can plug into at any moment.

With years of rigorous learning and testing behind us, we are proud to say that we’re true specialists in the health and fintech niche.

Ruth Chapman

Ruth Chapman

Group Managing Director

Ruth Chapman

Group Managing Director

As our Group Managing Director, Ruth leads Vine Digital. Ruth provides our clients with trusted digital marketing guidance—with a strong understanding of the regulatory landscape for the healthcare and fintech industries. As a founding employee, Ruth has an in-depth knowledge of our business and service offering.

Elmo Stoop

Elmo Stoop

Founder & Executive Director

Elmo Stoop

Founder & Executive Director

Elmo is the founder of Vine Digital, and brings over a decade of experience to the company. With a wealth of knowledge in SEO and content, Elmo understands the value of custom digital marketing strategies for brands. As a Bitcoin enthusiast himself, Elmo is very familiar with the FinTech market—while offering seasoned expertise in the health and pharmaceutical industries.

Sofiann McKerrell

Sofiann McKerrell

Innovation and Digital Director

Sofiann McKerrell

Innovation and Digital Director

Sofiann has worked in SEO for over a decade, and runs his own blog on the digital nomad lifestyle—as he travels the world while working for Vine Digital. For our clients, Sofiann is a valuable source of knowledge on SEO, website management and how to strategise on a global scale.

Emma Carré

Emma Carré

Head of Design and Development

Emma Carré

Head of Design and Development

As a powerhouse digital marketer, Emma is our Head of Design & Development. With a decade of experience in digital and a focus on CX, Emma understands how to manage campaigns and strategies; and has a background in Account Management, as well as having in-house experience. She understands our clients’ business objectives, and increases revenue via SEO, data visualisation, content and CRO methods.

Sophie Carden-Barber

Sophie Carden-Barber

Head of Marketing

Sophie Carden-Barber

Head of Marketing

Whether it’s a whitepaper, newsletter or social media campaign, Sophie is responsible for all things branding and marketing at Vine Digital. She brings a wealth of expertise to the team, and has grown our digital presence exponentially.

Phoebe Cameron-Lee

Phoebe Cameron-Lee

Head of Paid Media

Phoebe Cameron-Lee

Head of Paid Media

Phoebe is the Head of Paid Media at Vine Digital. Coming from a background in social media and copywriting, Phoebe has hands-on experience in the implementation and management of paid campaigns. Phoebe leads the paid media team with this in-depth: expertise, ensuring consistent ROI for our clients.

Alberto Petrov

Alberto Petrov

Head of SEO & Content

Alberto Petrov

Head of SEO & Content

Alberto is the Head of SEO & Content at Vine Digital, and has a wealth of industry experience behind him. As a certified consultant in search engine optimisation, Alberto offers trusted guidance on strategies, outreach, content and technical SEO.

Clinton Hand

Clinton Hand

Global Client Engagement Consultant

Clinton Hand

Global Client Engagement Consultant

Clinton has an ever-curious mind: which is what brought him to Vine Digital. Offering a strong background in business development and client management, Clinton helps NZ health businesses to remain competitive in the digital marketplace.

Michelle Wilkinson

Michelle Wilkinson

Digital Account Director

Michelle Wilkinson

Digital Account Director

Michelle is a trusted source of knowledge for Vine Digital’s Irish client base. With her extensive background in account management, Michelle has managed countless digital marketing campaigns with flying colours: ranging from paid search to SEO.

Mitton Pienaar

Mitton Pienaar

Senior Front End Developer

Mitton Pienaar

Senior Front End Developer

Mitton is a Senior Front End Developer at Vine Digital, and provides web development and integration services for our clients. As a talented software developer, Mitton comes up with elegant and unexpected web design solutions to generate ROI. He offers a skillset in a wide variety of technologies.

Nilo Luz

Nilo Luz

Senior SEO Specialist

Nilo Luz

Senior SEO Specialist

Nilo has over a decade of experience in the SEO industry. Whether it’s in-depth keyword research or the technical aspects of our clients’ websites, Nilo is a fountain of knowledge, and leads the creation of custom SEO strategies: from concept through to implementation and maintenance.

Eliza Peterson

Eliza Peterson

Account Manager

Eliza Peterson

Account Manager

Eliza has a wealth of experience in account management for SMBs and larger brands. Having managed 100+ campaigns and counting, Eliza applies a client-first mindset to every pain point that enterprises typically face. She’s always willing to investigate a problem, to ultimately maximise the returns that they see after project launch.

Nina Tacoloy

Nina Tacoloy

Digital Marketing Strategist

Nina Tacoloy

Digital Marketing Strategist

From content to social media and administrative tasks, Nina has provided expertise ever since Vine was founded. Previously, Nina worked with the Account Management team; today, she works with the Head of Marketing and focuses on inbound marketing.

Genesis Canedo

Genesis Canedo

Web Designer

Genesis Canedo

Web Designer

Genesis provides stunning, functional designs for Vine Digital and our clients: offering a wealth of experience in web design tools and best practices. In his free time, Genesis runs a biking apparel shop featuring his designs!

Kriston Labios

Kriston Labios

Junior SEO Specialist

Kriston Labios

Junior SEO Specialist

As our in-house Data Studio expert, Kriston knows the tool like the back of his hand. Kriston is the engine behind all reporting; our team can depend on his purpose-driven analysis on SEO and outreach, to drive live campaigns and future strategies.

Danika Tee

Danika Tee

Paid Media Specialist

Danika Tee

Paid Media Specialist

As a paid media specialist, Danika’s skillset lies in driving online sales and ROI. Danika collaborates with AMs and the paid search advertising team—offering specialisation in strategies for eCommerce brands in the health and fintech fields.

Sandy Maninjwa

Sandy Maninjwa

Account Manager

Sandy Maninjwa

Account Manager

Sandy offers an extensive background in digital marketing, having worked as a search specialist, campaign manager and digital strategist at various large agencies. As a strong communicator and an even better listener, Sandy’s skills are indispensable for her clients.

Mario Adam

Mario Adam

SEO Manager/Strategist

Mario Adam

SEO Manager/Strategist

Mario is an SEO Manager/Strategist at Vine Digital, and values efficiency and quality above all else. Mario is responsible for all aspects of our clients’ search campaigns; he provides infallible delivery of SEO services, and collaborates with our Account Management team.

Jade Jánosi

Jade Jánosi

SEO Content Team Lead

Jade Jánosi

SEO Content Team Lead

Jade’s journey in SEO began with self-teaching, implementation on her own websites, as well as freelancing. The vast knowledge she acquired from these experiences enabled her to join Vine and become an expert in carrying out SEO requests, keyword research and content writing/marketing that fit within the heavily regulated domains of healthcare and FinTech.

Oleg Tyutyunov

Oleg Tyutyunov

Front-end Developer

Oleg Tyutyunov

Front-end Developer

Oleg has been a Front-end Developer for the past 7 years, specialising in large-scale websites with custom components and performance optimisations. He believes that it is his team’s collective dedication and expertise that allows them to excel at each project they take on. He loves exploring new technologies during his free time as well as travelling, technics and sport.

Niman Maharjan

Niman Maharjan

Front-end Developer

Niman Maharjan

Front-end Developer

With a background of over 10 years in the tech realm, Niman’s talents are invaluable to our team at Vine Digital. Not only does he possess an impressive portfolio of UI/UX-related work and web application development experience, but his 8+ years as an IT educator makes him uniquely qualified for his role as front-end developer.

Candelaria Maurette

Candelaria Maurette

Paid Media Specialist

Candelaria Maurette

Paid Media Specialist

Cande manages all aspects of our Programmatic, Search and Social advertising campaigns. She actively evaluates data to refine and improve advertisement initiatives while likewise delivering reports with insights that are based on her expertise. Above all else, Cande strives to unite customer goals with effective solutions designed for both short-term success as well as long-term gains.

Join Our Team

We’re always looking to connect with digital marketing connoisseurs and aspirers. The health and fintech market needs your fresh perspective to break new ground, and so do we!

At Vine Digital, we’ve become a seasoned, industry-leading agency because we cherish and nurture the unique minds of our team: through education, connection and work flexibility. For you, this might look like the freedom to work where you want, or the chance to work with leading specialists around the globe. Alternatively, maybe you’re looking for your next opportunity to boost your education and skills, or join a community that builds you up and supports your wellbeing. Vine Digital provides digital marketing professionals with the opportunity to do their best work, by rubbing shoulders with specialists at the top of their game. You’ll work on some of the most exciting and rewarding digital marketing projects, and have access to the education you need to feel confident contributing to an elite team.

We’re a global bunch with our roots and headquarters in Sydney, Auckland and Ireland. So wherever you are, click here to reach us.

Our History

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2015

In June 2015, our founders made a choice to sidestep traditional agency life.

Vine Digital was born: a customer-focused service provider with an emphasis on transparency and education. After a decade spent working on campaigns globally, our founders were ready to set a new industry standard of service.

2015

2017

To meet the needs of our growing clientele, Vine Digital grew from its initial team of four to ten.

We established a core offering of SEO, PPC, Web Design and Development. Many early clients remain with us to this day, and are key players in the medical and fintech industries.

2017

2018

We were named in the Australian Financial Review’s AFR Fast Starters list for 2018-2019.

his list recognises the fastest growing start-ups in Australia: which we were! By the year’s end, we’d grown to a team of twenty worldwide

2018

2019

We took the leap to open our second office in New Zealand.

Based out of Auckland, our NZ team manage clients and new business ventures on both the South and North Island.

2019

2020

Our agency continued to grow—purely through the referrals of happy clients.

Australian Financial Review listed Vine Digital on the AFR Fast 100: a list of the fastest growing companies in Australia.

2020

2021

As we continued to attract clients in the health and pharmaceutical space, we continued to hone our expertise.

We also opened another office in Ireland, to better service Irish and European clients.

2021

2022

We have 30 team members in nine countries, and collectively speak 18 languages.

This allows us to cover a 24/7 global timezone, as the best specialists in their field collaborate on our clients’ accounts. We launched our new brand and image in 2022, focusing exclusively on the health and fintech niche.

2022

2023

Ruth Chapman stepped into the role of Group Managing Director, a position formerly held by founder, Elmo Stoop. This appointment came as Elmo shifted focus to Vine Digital’s strategic growth initiatives.

Alongside Ruth’s advancement came a complete revamp and overhaul of Vine Digital’s brand and website in order to truly reflect our values and commitment to quality digital marketing services.

2023

Trace the Transformation: Vine’s Logo Evolution

Vine Digital is a progressive company that stays ahead of the curve and embraces change throughout all aspects of our business. Subsequently, as we continue to grow and evolve, it is only logical that our logo and brand develop in tandem.

Our initial logo represented who we were when the company was founded in 2015 – sleek, refined, cutting-edge. Our logo has transformed over time – take a look below to see the journey it’s taken! If you’d like to get a closer look at the rebranding and redesign strategies we executed for our website, check out the Case Study here.

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Ready to get the ball rolling?