Google Rating

SEO: Dementia Australia

Key Achievements

  1. 6X increase in organic traffic*
  2. 9X increase in organic keyword ranking**
  3. 3X increase in significant actions taken on the site***


Dementia Australia is a not-for-profit organisation dedicated to providing information and support for those suffering from dementia. They are one of the largest organisations in this space. They approached us to help maintain and improve their organic visibility as it is one of the core vehicles for traffic to come to their site. In percentage terms we improved their traffic marginally, but for an organisation of their magnitude this kind of improvement is quite significant.


We took a multi-pronged approach to Dementia’s SEO, focusing on various aspects; this started with technical SEO consultation, then we spent time on Targeting (keyword optimisation on the page and site architect URL levels), finally also helping their growth with increased focus on outreach activities (finding relevant blogs in their niche to feature their content). The overall results were very positive and solid, the website ranks around the board in Australia very strongly and has a significant amount of solid organic traffic.

*measured from the beginning of campaign to peak, a period of 1+ year. Growth was consistent throughout that time, with performance peaking quickly from quite early on

**measured from beginning of campaign to peak, using SEMrush’s aggregated organic ranking metrics

***measured from Google Analytics goal completions