900% increase in organic rankings for health non-profit
Dementia Australia is an organisation providing support and education—for people living with dementia and their loved ones. The healthcare niche comes with rigorous SEO guidelines; with Vine Digital’s help, the client’s website became a valuable traffic source.
Case Study at a Glance
- Dementia Australia is a not-for-profit focused on care and education.
- The health industry is heavily regulated in terms of content: with Google’s YMYL and EAT guidelines determining a page’s ranking potential.
- Vine Digital provided trusted SEO expertise (both on-page and off-page), which led to a 900%* increase in organic keyword ranking.
- 600%* increase in organic traffic.
- 900%** increase in organic keyword ranking.
- 300%* increase in organic traffic.
Dementia Australia is a not-for-profit, dedicated to informing and supporting Australians living with dementia.
The organisation is home to a valuable resource hub for individuals with a diagnosis, and their loved ones. Dementia Australia needed help to maintain and grow their organic visibility. As an educational brand, SEO became a core vehicle of traffic for Dementia Australia’s website.
Key Challenges Solved
In the healthcare and pharmaceutical niche of digital marketing, strict regulations apply. However when done right, SEO can become a valuable traffic magnet in the long-term. In fact: 73% of the health industry’s traffic comes from organic search.
Dementia Australia is one of the largest organisations in this space. To maintain and grow their domain authority and share of voice, they engaged Vine Digital as their SEO agency.
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Our Solution
We took a multi-pronged approach to Dementia Australia’s SEO, focusing on various aspects throughout the campaign. Our process began with a technical SEO audit. Based on the results of this initial consultation, we spent time on:
SEO Content
The most successful SEO content is written with the goal of helping the user. As a care and education brand, Dementia Australia was well-positioned to occupy this niche. Our team identified the most relevant keywords to target, and advised on the optimisations that would help the client reach their business objectives. Vine Digital also analysed the site’s architecture URL levels.
Outreach
Our specialists advised an increase in outreach activities. By finding relevant blogs to feature their content, Dementia Australia benefited from even more growth in their niche.
Business Impact
For an organisation of Dementia Australia’s magnitude, we generated significant improvement. The overall results were very positive and consistent: achieving a strong ROI.
Across the board, Dementia Australia continues to rank for important terms in Australia. Our client gained a significant amount of solid traffic, as the search engine views the website as an authoritative publisher of health content.
*measured from the beginning of campaign to peak, a period of 1+ year. Growth was consistent throughout that time, with performance peaking quickly from quite early on
**measured from beginning of campaign to peak, using SEMrush’s aggregated organic ranking metrics
***measured from Google Analytics goal completions
