Data Driven Web Design for Global Growth
Strong web design has its foundations in SEO, going beyond mere visuals. Your website is the heart of your business’s digital presence, and influences the success of your campaigns on every platform. For this reason, Vine Digital takes a holistic approach—drawing on expertise in user experience and search engine optimisation. With the help of our designers and developers, our health and fintech clients see long-term growth in conversions and traffic.
Why web design?
Did you know that the design of your website can make or break brand loyalty? A recent study found that 50% of consumers believe websites to be important to a company’s brand. A custom-built website should not only be designed to showcase your brand or look aesthetically pleasing; it should be built for your target user and for search engines, first and foremost.
Vine Digital’s web design service has its beginnings in consumer intent and user journey mapping. Our data-led approach is the foundation of everything we do—from design through to implementation and ongoing maintenance. A well-designed website will see improved rankings in search results; will be a better landing page for your paid advertising; and will boost your on-page conversion rate.
Web Design for Health Brands
As a specialist web design agency, we have years of experience working with a range of leading health brands. Our specialists have a deep understanding of health audiences: including what they’re searching for, and what it takes to make them convert. At Vine Digital, our designers and developers are constantly staying up to date with industry design trends, all while navigating the regulatory landscape and WCAG standards—resulting in a bespoke product built around your organisation’s objectives. We see ourselves as long term partners, and continue to monitor and optimise your website and its content. This level of service ensures that your brand continues to stand out in a competitive health marketplace.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
increased conversion rate for our CRO clients
of sites redesigned to fit Google’s best practices
hours spent refining UX
Our Web Design Strategy
For years, Vine Digital’s team of designers and developers have refined their strategies. Here’s how we’ve implemented successful websites for some of the world’s leading players in the health and fintech fields.
Step 1 Discover
Step 2 Planning
Step 3 Design
Step 4 Develop
Step 5 Deliver
Step 6 Maintenance
Our specialists gain a clear understanding of your business and its objectives. The kickoff call will focus on defining the project brief and scope, as well as our team accessing existing branding assets. The needs of the target audience will shape the site’s look, feel and content.
We build a sitemap—based on keyword research, metadata and a UX review. By planning your website’s structure with a user journey, the user will be able to navigate from page to page in an intuitive way. This process helps us account for any functional specifications, features and technologies.
From there, we incorporate your company branding and our previous findings – to create wireframes and UI designs for both mobile and desktop. This helps you get a preview of your website’s look and feel: as well as helping us flag potential issues with user flow. Once you approve your design, it’s time for development!
At this stage, we build responsive page templates: creating a functional website, based on the graphic elements approved by the client. Then we conduct a content migration, uploading your content to the relevant locations on the website.
Once built, we do preliminary and final checks of the website’s technical elements and functionality: before the official delivery. Based on the creation of this test plan, we conduct browser and device testing – as well as quality assurance (QA) and user acceptance testing (UAT). Once your website is officially approved, we deploy to live: and your website is now visible to the end user.
To continually attract traffic and grow sales, it’s important to update your website regularly—from both a technical and content standpoint. Our specialists can take care of this, understanding what changes need to be made: as well as any plugin updates and managing bugs.
Custom Web Design Services
Our web design expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the niche web design services that Vine Digital offers.
Agile Web Design
Agile web design is an iterative process: where your site is created based on real-time user data. Our specialists make one isolated change at a time: allowing you to optimise your website for maximum conversions.Read More.
Following a launch or migration, we’ll audit your website’s keywords, redirects and backlinks: to understand how you compare to competitors. For businesses with shifting objectives, this helps predict any future needs.Read More.
Brand Style Guide
Successful branding is all about consistency. To achieve this, a brand style guide is vital—it dictates how you communicate with your customers across different formats and platforms. At Vine Digital, we’ve created bespoke brand style guides for our partners.
Vine Digital’s data visualisations are a collaboration between data analysts, web designers and developers. Create high quality pieces of content on your site—value adds which contribute to great results over time.
Content audits form the basis of every strategy. Our specialists will review your existing website and content, before crafting a strategy to fit your business objectives and your audience’s needs.
Whether your business is changing content management systems (CMS) or migrating a new site, Vine Digital can handle the entire process for you. In our hands, your website’s migration will be seamless: and intuitive for the end user to navigate.
The structure of the website is built based onSEO, UX, and CRO best practices, with each element impacting results each month. The various elements of a web page can be structured to ensure an optimal experience for both users and search engines.
User Experience (UX) research involves in-depth analysis of your target audience. What’s stopping them from converting online, and conversely, how can you seamlessly guide them to conversion? These are the questions our specialists will answer.Read More.
User Interface (UI) design plays a key role in how users interact with your website. Whether it’s a seamless checkout or a landing page, our UI designers create beautiful and functional pages that maximise conversions.Read More.
Conversion Rate Optimisation (CRO) makes the most of your existing audience: increasing their value by unblocking the path to conversion on your website. Our specialists look at the data, ensuring that your website’s interface reflects your audience’s needs.Read More.
To grow a brand audience, an understanding of the buyer’s funnel is essential. Through data, our specialists can understand how, where and when to interact with users: attracting the greatest possible ROI for your brand.
Web accessibility makes your website accessible to everyone. Brands are expected to meet standards such as the Web Content Accessibility Guidelines (WCAG) in order to rank: following these is crucial to maintaining an overall positive user experience on your site.
Parallax animation can bring a website to life. Users will have an immersive experience on your site: leading to more conversion, whether it’s a landing page, a microsite or a data visualisation. When it comes to the parallax scroll, Vine Digital’s designers and developers are true artists.
Data analysis gives you a full picture of how users interact with your site. Vine Digital offers industry leading data analysis, to help you drive conversions with actionable insights and robust datasets: in real time.Read More.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
YoY increase in sessions
Lebara Mobile originally had two websites: one for eCommerce, and one for informational content. The client approached Vine Digital for assistance merging these domains, into one easy-to-manage platform. With our help, Lebara gained 22 new keywords in top three rankings. Read more.
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
Frequently Asked Questions
If you’ve got questions about web design and how we do it at Vine Digital, check out our frequently asked questions below.
What is website design and what is development? and how do they work together?
Website design and development goes hand in hand. Both are part of the process behind a new website, all the way from concept through to building and maintaining the site. Yes, website design is about creating a beautiful site—but there’s so much more to it. Good design considers research, process, function, SEO, and user experience (how easily the customer navigates and experiences the service/product/features of a page). Development accounts for the building of this design, making it a pixel perfect integration and its consistent maintenance.
Why is SEO & Web Design interlinked?
SEO and web design represent different parts of a customer’s journey through your website.
Some SEO is tied up in design elements. Confusing navigation is confusing for Google’s crawlers, resulting in a negative effect on your SEO ranking. Bad website design leads to high bounce rates, which lowers your page ranking.
SEO is about optimising your website so that qualified users can more easily find you using search engines. But is that all you care about? People landing on your website? Of course not—you want your visitors to convert. So how are you making sure that those hard-won visitors that you earned through good SEO are going to convert?
This is where design and UX step in. Good design is both beautiful and functional—it keeps your users constantly engaged and seamlessly guides them to the next step in the process. How often have you gone to a website intending to buy something, but you cannot for the life of you find the button that lets you do just that? Great design is the solution to that problem.
Why Is Web Design Important?
We like to visualise sales funnels like literal funnels, with sand or marbles pouring through them. What happens if you have a blockage at the end of the funnel and you decide to just pour more sand in at the top? You’re not going to get more sand flowing through the end, you’re just going to get a mess piling up at the top.
Your website is the end of the funnel. If you have the world’s best digital marketing campaigns on the internet but terrible design, you’re just pouring sand into a blocked funnel. Good design looks great and is a beauty to behold—but it’s important to understand that user experience (UX) creates genuine business growth, too.