Discover the Power of Health SEO
Dominate organic search results with an innovative SEO strategy, built around the goals of your health business. Vine Digital’s specialists have decades of SEO experience, and an in-depth understanding of the health and pharmaceutical industry. Invest in your business’s long-term growth with the power of health SEO.
Why Health SeO?
Success in SEO is all about where you appear in organic search results compared to competitors, with 94% of search engine users clicking on organic results (Wordstream, 2021). With an SEO strategy custom built with your business goals in mind, you can outsmart the rest of your industry and win rankings on the keywords that count. As you climb up the organic listings, driving more and more qualified leads to your site, your growth will compound month on month, resulting in an ever growing return on investment. Having a stronger organic presence than your competitors is vital for business success.
Why Do We Specialise in SEO for Health Brands?
With 73% of the health industry’s web traffic coming from organic search results, an SEO strategy is vital for businesses looking to succeed. To comply with legal requirements and to meet the search engines’s stringent standards for health-related content, it’s important to work with a specialist agency who understands the regulatory environment. At Vine Digital, we understand the intricacies of creating SEO strategies for health businesses. As experts in this niche, we are passionate about helping our partners stand out in organic search results. Here are the three main areas of importance for health and pharmaceutical brands.
As a specialist health marketing agency, our experts have years of experience in advertising therapeutic goods. As a Vine Digital partner, you can rest assured that your SEO strategies are ethical and TGA compliant; so you can focus on growing, knowing your brand reputation is protected. Through regularly monitoring TGA policy changes, we guarantee the legality of every SEO service we provide.
Expertise, Authority and Trustworthiness (EAT)
For health and pharmaceutical brands, an understanding of EAT is crucial to the success of any SEO campaign. EAT stands for Expertise, Authority and Trustworthiness: three qualities that published content must have in order to rank for certain keywords. Google introduced these guidelines in 2014 to protect consumers, and Vine Digital’s specialists are skilled at navigating these regulations throughout the content process.
Your Money Your Life (YMYL)
Your Money Your Life (YMYL) is another set of guidelines maintained by Google, which ensures that content on health and finance topics meet a certain level of truth and quality. As keywords in these areas can significantly affect consumers’ lives, businesses need to meet this standard in order to rank. At Vine Digital, our specialists are experienced in the creation of well-researched and referenced content.
WHAT WE’VE ACHIEVED FOR OUR HEALTH CLIENTs
$ 27 MILLION
organic sessions generated
keywords tracked daily
$ 32 MILLION
worth of keywords ranked
Our Health SEO Strategy
For years, Vine Digital’s team of international experts have been refining their health SEO strategies. Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health and pharmaceutical fields.
Step 1 Website Audit
Step 2 Goal Setting & Planning
Step 3 Strategy Proposal
Step 4 Execution & Reporting
Our specialists evaluate your entire website including its SEO profile, with the goal of understanding where to focus our efforts and where any previous SEO work has been done. Our team uses a powerful selection of tools, to provide an indication on keywords the website is already ranking for, and the website’s level of authority, popularity and traffic. Finally, we’ll ensure we have access to the website’s Analytics and Search Console data, as this shapes the steps that follow.
Goal Setting & Planning
We take our initial discussions one step deeper, and intertwine our understanding of your health business with SEO specific goals. At Vine Digital, we are all about setting benchmarks for success, so that we have a mutual understanding of what to expect from the campaign. Do you want to rank for one particular keyword, or increase organic traffic to the entire site? Do you wish to increase domain authority? The more information we get from you, the better—it all helps our specialists understand how we’ll achieve business goals through the strategy.
Once we’ve defined our client’s business objectives and KPI’s, we propose a mid-term or long-term SEO strategy with a monthly breakdown listing all deliverables. First, we prioritise the tasks that will have the largest impact in the shortest amount of time. Our strategies are focused on what matters the most, and are tailored to each partner.
Execution & Reporting
Month on month, we work towards meeting the monthly goals outlined in step two. Early in the month, our specialists report on the work done, work planned, and on the performance of the strategy. We are constantly monitoring industry changes and performance, to help us optimise the website in the long-term. During our monthly reporting call, our specialists will not only share what they’ve achieved; they’ll also be transparent about how they’ve achieved results, with an emphasis on education.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our partners with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
Frequently Asked Questions
If you’ve got questions about health SEO and how we do it at Vine Digital, check out our frequently asked questions below.
What is seo?
SEO stands for Search Engine Optimisation. As a long-term digital marketing strategy, SEO aims to generate traffic to your site based on keyword research, content marketing, user experience, and technical elements. At its core, an SEO campaign comes from keyword research—on the condition that your website is technically functional. Keyword research is the process of researching the terms your target customers are searching for, and creating keyword “optimised” content to appear on your site. A successful SEO agency can help you appear in search engine results pages (SERPs), connecting you with health consumers searching for terms relevant to your product or service.
What Is The Benefit Of A Specialist Health SEO Agency?
As a specialist health agency, Vine Digital is up to speed on all things relevant to your business. We actively operate and participate in the health and pharmaceutical industry ourselves; this gives us a practical, in-depth understanding of this competitive landscape online. Vine Digital creates agile SEO strategies built to fit the needs of your business and the ever-changing health consumer.
How long does it take to see seo results?
SEO is all about growing your organic traffic, and much like any other organic or living organism, it will take time to grow and flourish! Search engine optimisation produces the most tangible improvements within 3-6 months. However, you may see some short term wins on websites where technical SEO issues are easily fixed. Continual SEO rankings take more time and effort, resulting in long-term benefits to your business. After engaging our SEO services, for example, one happy client saw these results where their organic traffic grew by 224% in 12 months (SEO results are in orange!).
Do you guarantee return on investment?
No agency can guarantee immediate ROI. There are some areas of health SEO that are unpredictable and outside of our control: this is typically linked to regular search engine updates.
Our goal is to help our partners in achieving key business goals, and to achieve maximum ROI. We will work tirelessly with you to achieve great results, and optimise your website within a search engine’s algorithm and normal user behaviour. Our team has an enviable track record of which we are very proud.
Do you tie us to a contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of health SEO. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
Why has my traffic been declining? How do I turn it around?
This could be one of two problems:
1. Sharp, sudden traffic decline?
You have most likely been hit by a penalty from a search engine. This is usually the result of an SEO strategy that goes against the search engine’s latest guidelines, which has led them to place you under penalty and remove you from search results. This can easily be fixed, but it does take time to get the search engine to trust your website again.
2. Steady decline over a long period?
Part of the problem may be that your site is not well optimised. This includes problems with the technical build of the site, the content on your site, the link building aspects, and the design of your site. It could also signify a problem with your data analytics tracking. To fix these problems, our SEO specialists will take a careful look at the state of your website and improve on each of these facets, starting with those that need the most work. The good news is that this sort of work is our bread and butter, so it is definitely possible to get your traffic back.