Maximise ROI with a Complete Digital Strategy

With a complete digital strategy, multiple services work in unison: bringing your business closer to its objectives. Build an audience, as you establish a consistent brand presence across all digital marketing efforts. As a full service digital marketing agency, Vine Digital can help define and service all your needs—to an industry leading standard.

Optimise Your Digital Presence
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What Can I Achieve with a Complete Digital Strategy?

A complete digital strategy allows you to take a holistic approach to digital marketing. No channel operates in a vacuum: for every action that your brand takes online, there is an impact in other areas of your digital marketing investment. Truly successful campaigns recognise this, with results on individual platforms and channels compounding together over time.

For example, when launching a new brand or product, you may wish to rank for your new brand name (as we all do). But if there is no search volume for your brand yet, the top ranking can only have so much of an effect on your bottom line. You may therefore want to invest in PPC – to raise awareness of your brand on similar type keywords, thereby increasing search demand and ultimately traffic to your website.

Complete Digital Strategy for Health Brands

At Vine Digital, we understand the intricacies and importance of holistic strategies, making the most of popular channels while leveraging new opportunities on emerging platforms. Our experience ranges from TGA compliance (which includes paid advertising restrictions and mandatory inclusions) to Google’s regulations on the advertisement of restricted substances, or EAT and YMYL content generation guidelines. As experts in the health industry, we are passionate about helping our partners stand out in all aspects of a complete digital strategy.

Complete Digital Strategy for FINTECH Brands

Our specialists have a wealth of experience in the finance and technology industries, and have a vested interest in emerging technologies such as cryptocurrency and NFTs.

At Vine Digital, our goal is to help our fintech partners grow their brands efficiently across all platforms, leveraging our expertise to support brand objectives. Our specialists understand how to meet Google’s quality standards for finance related content including Your Money Your Life (YMYL) guidelines, and can help you stand out against competitors.

WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs

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$ 27 MILLION

organic sessions generated

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13000

keywords tracked daily

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$ 32 MILLION

worth of keywords ranked

Our Complete Digital Strategy

For years, Vine Digital’s team of international experts have been refining their strategies. Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health and fintech fields.

Step 1 Goal Setting

Step 2 Set Up & Tracking

Step 3 Monitoring

Step 4 12 Month Analysis

Step 5 Testing & Recommendations

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Step 1

Goal Setting

Our specialists will meet with you to determine and clarify your brand and website’s “reason for being”. What action would you like the user to take on your website?

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Step 2

Set Up & Tracking

Once we’ve aligned our definitions of success, our team of data analysts will audit your: Google Analytics, Google Tag Manager, Google Ads and Google Search Console accounts. This will ensure that you’re set up correctly, and goals are being tracked in real-time—with incisive accuracy.

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Step 3

Monitoring

At Vine Digital, our clients have a dedicated Account Manager. Your AM will meet with you on a regular basis; to monitor your site and quantify traffic from each channel. Your monthly performance report will highlight your business’s greatest sources of ROI—your AM will provide insights on the user buying behaviour behind each platform.

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Step 4

12 Month Analysis

We will review your audience’s multichannel interactions over a 12 month period. This helps our experts identify any trends or seasonality, and can detect any cannibalisation between channels.

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Step 5

Testing & Recommendations

Your team of digital specialists will test your channels and review your website channel behaviour. Based on this, they will provide you with a set of recommendations to identify the most profitable mix of channels for you.

Why Partner With Us?

Here’s why our clients continue to work with us.

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Industries Expertise

Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.

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Operational Excellence

We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.

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Bespoke Solutions

Every health and fintech business has its own needs and goals, and your strategies should reflect that.

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Innovative Services

Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.

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Our Clients Are Our Partners

We want you to be so impressed with your results, you’ll want to continue working with us.

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Transparency Every Step of the Way

We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.

Client Success Stories

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500

%

increase in conversions

Content Marketing Seo

Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.

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450

%

increase in organic traffic

CRO UX/UI Web Design

Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.

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900

%

increase in organic keyword ranking

Content Marketing Seo

Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.

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700

%

increase in revenue

CRO Seo UX/UI Web Design

When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.

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115

%

increase in organic traffic

CRO Seo UX/UI Web Design

When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.

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38.47

%

decrease in cost per click

Paid search

Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.

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Frequently Asked Questions

If you’ve got questions about complete digital strategy and how we do it at Vine Digital, check out our frequently asked questions below.

What Is A Complete Digital Strategy?

What Is A Complete Digital Strategy?

A complete digital strategy combines all channels of your digital marketing activities under one cohesive strategy. As a result, all your digital marketing efforts will be aligned and working towards the same goals—which can save you time and money in the long run.

Does My Business Really Need A Complete Digital Strategy?

Does My Business Really Need A Complete Digital Strategy?

In isolation, digital channels can only achieve so much. By consolidating all your digital marketing efforts with one agency, you can ensure a cohesive strategy—amplifying your results in every aspect, and saving you money in the long run.

How Long Does It Take To See Results From My Complete Digital Strategy?

How Long Does It Take To See Results From My Complete Digital Strategy?

That depends on the type of services your digital marketing strategy includes. Each of our digital solutions operates differently, and your results are dependent on a variety of factors to do with your business. But for a general rule of thumb:

  • Search engine optimisation produces the most tangible improvements within 3-6 months, with some short term wins on sites where technical SEO issues are easily fixed.
  • Paid advertising can depend on what metrics you’re looking to boost. If your goal is to increase traffic to your website, you can see results in one to two weeks. With a fully mature campaign optimised for conversion, this can take up to 3 months.
  • Web design results depend purely on the quantity of work being done, and the number of elements involved in your project.
Do You Guarantee Return On Investment?

Do You Guarantee Return On Investment?

No, we don’t. A wide range of business factors can affect results, beyond the control of any digital strategy agencies. Our digital marketing strategy team has an enviable track record of which we are very proud. We place ROI at the heart of every campaign, and will work tirelessly with you to achieve great results.

Do You Tie Us To A Contract?

Do You Tie Us To A Contract?

We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.

How Do I Know Which Digital Marketing Services Are Right For Me?

How Do I Know Which Digital Marketing Services Are Right For Me?

As a full service digital agency, we offer a number of services. These include:

  • Search Engine Optimisation (SEO)
  • Paid Search Advertising
  • Paid Social Media Advertising
  • Programmatic Advertising
  • Web Design & Development
  • Content Marketing
  • User Experience (UI) & User Interface (UI)
  • Conversion Rate Optimisation (CRO)
  • Data Analytics

With decades of digital strategy expertise, our team takes the time to sit down, listen, and find the right digital strategy for you.

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Ready to get the ball rolling?