Maximise Your Reach with Paid Social Ads
Paid social media advertising can give your brand an unprecedented level of exposure. But, it takes experience and expertise to stand out in a saturated market. With data-driven strategy, our seasoned specialists can help you build brand awareness and community trust: resulting in lead acquisition and increased sales.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 1.3 BILLION
revenue generated for paid media clients
$ 1.3 MILLION
clicks driven via paid media
increase in paid media CTR in last financial year
Step 1 Account Audit
Step 2 Set Up
Step 3 Monitoring
Step 4 Optimisations
Step 5 Reporting
We conduct a thorough audit of your paid media accounts. This helps us understand your past campaigns, including what’s worked and where there may be opportunities for improvement. If you don’t have a business page on the relevant platform(s), we will create these for you.
The setup stage draws on audience targeting research, which collects data on: demographic, interest groups, user behaviour and location. Our specialists will then formulate a strategy—to help you meet your goals within the allocated budget. Once approved, we begin creating your ads (video, GIFs, images) or ad copy.
Once the campaign is up and running, we monitor for results. With conversion tracking applied on your website, we can fully understand your audience and their online behaviour. Ongoing monitoring also allows us to discover and address any barriers in the customer journey, and informs the optimisation stage.
At Vine Digital, our paid social advertising specialists are bold in their tactics and testing. In the ever-changing online arena, we’re always ready to experiment to learn where we can capitalise, and where we can improve. We’re always striving to improve the performance of your campaigns.
Each month, we provide a detailed report on the results of the campaign—and meet with you to unpack this and hear your feedback. This includes tracking of key metrics and trends over time, which further informs our social strategy going forward.
Social advertising is an attention game, and our specialists are ready to win it for you. Social banner ads can spread brand awareness en-masse, engaging users and helping you stand out from your competitors on these platforms.
Videos make up about 82% of all consumer demand—with 72% of B2C brands planning to invest in video in 2022. With video, you can spread your brand message across YouTube and other platforms. Vine Digital’s specialists are here to help you execute with impact, from concept through to production and distribution.
At Vine Digital, our specialists are well-versed in more than campaign management: we can create the images and copy to drive your social strategy. All ad creation comes with ongoing analysis, to ensure the continual improvement of your campaigns.
Creative & Ad Copy Analysis
Of all platforms, social media is particularly content driven. At Vine Digital, not only do we stay up to date with content trends: we also conduct ongoing creative analysis, using your business’ data to innovate in future creative and ad copy production.
In social media advertising, A/B testing is invaluable. By testing different aspects of your campaign, you can better understand how to market to your niche. This could include your content, ad placements, platforms and devices.
To succeed in social media advertising, an understanding of your audience is vital. Which channels do they prefer, and what times of day are they most active and responsive? By targeting your campaigns to specific buyer personas, you can maximise the ROI every time.
The world of social media is fast-moving: it’s essential to stay ahead of the curve. To help you do just this, our specialists will conduct an in-depth investigation: analysing other brands who compete for a share of your audience’s attention.
Paid Media Strategy
Vine Digital takes a holistic approach to paid media strategies, whether you’d like to focus on one or multiple platforms. Not only does this help you achieve your specific business objectives much faster: you can amplify your brand’s USPs with custom messaging and targeting.
Not seeing results from your campaigns? Our data analysts can help you understand why; they’ll dive into the data to discover what’s working, and what’s not. Conversion tracking is the engine behind all successful social strategies – as it maximises clicks and sales.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
decrease in cost per click
Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.
Frequently Asked Questions
If you’ve got questions about social media advertising and how we do it at Vine Digital, check out our frequently asked questions below.
What is Paid Social Advertising?
If you’ve seen ads on Facebook, Instagram, Twitter and LinkedIn, you’ll be familiar with paid social advertising. These ads are run by the social media website rather than Google, and are placed in dedicated space on the social media feed. Note that this is different from a social media strategy, which involves organically posting on a social media platform. Social media advertising does not appear on your business’ profile—just in the display spaces of users’ feeds.
How Can My Business Benefit From Paid Social Advertising?
By 2025, the number of social media users is expected to grow to 4.41 billion globally. For businesses, this represents an unprecedented number of potential leads—and with an ongoing paid social advertising strategy, your business can see a consistent growth in brand awareness and sales.
To understand where paid social advertising is right for you, ask yourself the following questions. Firstly, do your customers use social media? Secondly, do your competitors have an online presence? If you answered yes to either of these questions, then yes. Your business will benefit from paid social advertising.
At Vine Digital, we start all queries with a brief consultation, to discuss and explore the digital marketing solutions that will generate the largest ROI for your business, and help you meet your unique business goals.
Do You Guarantee Return On Investment?
No agency can guarantee immediate ROI. Our goal, however, is to help our partners in achieving key business goals, and to achieve maximum ROI. We will work tirelessly with you to achieve great results, and optimise your website within the social media platform’s algorithm and normal user behaviour. Our team has an enviable track record of which we are very proud.
Do You Tie Us To A Contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of paid social advertising. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
I’ve Tried Paid Social Advertising In The Past… Why Hasn’t It Worked?
Social media platforms make it very easy for business owners to blindy engage in advertising. For this reason, many people try paid social ads; have a bad experience; and turn off social media ads altogether.
This is where you can benefit from a qualified paid social media agency. At Vine Digital, we approach your business objectives from a strategic point of view, with ads tailored to your target customer. Whether your goal is to spread awareness or boost conversions, our industry expertise can help you achieve this in the most efficient way possible.