Search Engine Optimisation (SEO)
SEO, or Search Engine Optimisation, is the backbone of a lot of digital marketing processes and tasks. It’s a critical part of bringing more people to your website to do business with you.
At a glance, SEO is a group of actions to help your business rank high on search engines: so your audience can find you easily. It can take a lot of work, content and time to improve SEO and place yourself as one of the first websites on Google – which is why SEO is such a broad yet fascinating topic. Here, you’ll find all of our insights on SEO to help you climb higher on rankings for relevant queries. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.
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A Breakdown Of Seo Jargon
Query
The words and phrases that users type into a search engine.
Keywords
Words or phrases that your target audience uses in their query; using them in your content helps improve your SEO.
Traffic
The volume of people that come to your website. When traffic is high, more people are checking you out and more leads are generated.
Authority
A page’s authority on a given topic, which influences your ability to rank for relevant terms.
Lead Generation
The task of getting your audience interested in your business and increasing the number of potential customers that contact you.
Meta Description
The short text (1 – 2 sentences) description of a web page that search engines show in results, to help users decide to visit the page or not.
Title Tag
The title you prescribe each page to help search engines gauge the topic.
SERP
Search Engine Results Page is the page that loads after you search for a term.
Internal links
Links on your own site that direct readers to other relevant pages.
Backlinks
Links to your website, which link to other websites.
Algorithms
The formula that search engines use to crawl and rank pages.
Crawling
The process of search engines scanning text to discover websites and learn what they’re about.
Index
The database of content that’s deemed suitable to deliver to searchers after crawling the sites.
Engagement
The way your audience from search results interacts with your content and web pages.
Organic
Unpaid methods used to generate traffic, which is the goal of SEO.
Inorganic or Acquired Customers
Traffic generated through paid services such as advertisements and PPC.
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