Content marketing has a few primary benefits, as it helps to attract, nurture, inform and convert audiences. It involves the production of content based on valuable keywords to your business: so you can rank at the top of search results, making it easy for users to find you. It also establishes your brand as a trusted authority in the field, and can generate loyal brand awareness as you convert customers to fans.
Here, you’ll find all of our insights on content marketing to help your brand become a trusted and authoritative voice. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.
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A Breakdown Of CONTENT MARKETING Jargon
Search Engine Optimisation includes a range of on-page and off-page factors, to increase website engagement and traffic by ranking higher in search engines for specific keywords.
The words and phrases your audience searches for when trying to find the products or services you offer.
The act of writing content for your business over various channels and formats that reach your audience.
The plan, structure and goals for creating, managing and publishing all of the content produced for your business.
The desired results and actions you want to see from your audience with each piece or all of your content.
A scheduling tool to help you keep track and stay on top of all the moving parts in your content strategy.
Creating articles on a topic related to your business to drive traffic to your website and convert readers.
Relevant links to other pages of your website within your content to help improve navigation and SEO.
Relevant links to other websites and businesses within your content to help improve understanding and SEO and enhance trust and authority with readers.
The group or demographic you’re trying to reach with your digital marketing.
A detailed written persona of your target audience’s key needs, pain points, objectives and characteristics. This ensures that your content has the appropriate tone and information included, and creates a sense of personalisation.
Call to Actions are words or buttons that prompt visitors to perform a desired action like buying a product or signing up for your newsletter.
Distribution channels are the different platforms you can use to reach an audience, such as emails, social media, blogs, brochures and forums.
The actions applied to keep the audience in the marketing funnel engaged and moving through every step to reach a conversion.
Attracting new potential customers to increase future sales.
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