Complete Digital Strategy
Digital marketing is broad and complex: this means that there are many platforms and channels you can explore, to reach your business goals. An overarching digital strategy allows you to optimise your marketing techniques, advertisements and lead generation and structure your campaigns for maximum reach and engagement. Our complete digital strategy posts encompass the many different aspects of digital marketing and strategy.
Here, you’ll find all of our insights, to help you build a complete digital strategy around the needs of your business. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.
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A Breakdown Of COMPLETE DIGITAL STRATEGY Jargon
Audience
The group or demographic of people you’re trying to reach with your digital marketing.
Brand awareness
The exposure your company has to your target audience, or amount of people that know about you.
Marketing funnel
An outline of the steps that it takes leads to go from discovering your business to becoming a customer.
Nurturing
The actions applied to keep the audience engaged with the marketing funnel, and moving through every step towards a conversion.
Lead generation
Attracting new potential customers to increase future sales.
Monitoring
Monitoring online activity to establish a consistent understanding of your audience. This includes tracking how to attract them, as well as your brand’s mentions and competitor analysis.
Goals and objectives
The outcomes you desire from your digital marketing, which often revolve around increasing traffic, generating more leads and increasing sales.
SEO
Search Engine Optimisation includes a range of tasks to increase website engagement and traffic by ranking higher in search engines for specific keywords.
Keywords
The words and phrases your audience searches for when trying to find the products or services you offer.
Competitive analysis
Analysing the approaches and results of your market competitors to gain insights on how to improve your digital strategy.
Channel
Distribution channels are the different platforms you can use to reach an audience, such as emails, social media, blogs, brochures and forums.
Customer experience
How the process of interacting with you and your website feels to your customers.
Touchpoint
Any point or time where customers or leads interact with your business, such as an advertisement, phone call, or website.
Conversion rate
The percentage of visitors that complete the action you want them to take after viewing a particular section on your website.
Unique Selling Proposition (USP)
A USP is the value you can provide customers that sets you apart from your competitors which can be leveraged to optimise your website.
Copywriting
The written text on your website that is designed to fulfil the objective of each page: e.g. to convince readers to buy a product or book a consultation.
UI
User Interface refers to the visual layout of a website and how users interact with the graphics, text, buttons and all the other features on a page.
UX
User Experience describes the experience users have on a website, and how seamlessly and logically they can flow through the marketing funnel.
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