WEB DESIGN

Your website is the centralised point of your digital marketing – the place where you direct your audience and convert them into customers. Website development is responsible for the experience your audience has on your website and creating a cohesive, logical, functional and fast interaction while representing your brand can help improve conversion rates. Development balances the technical components of websites with design and usability with the aim of creating an effortless experience for end-users.
 
Here, you’ll find all of our insights on development to help you meet your marketing goals through your website. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.

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Our Latest Posts On WEB DESIGN

10 min read

Web Accessibility: What Is It and What Does…

Your website’s design is a crucial element in converting visitors into leads and customers. Even high-quality page content, if displayed poorly, will fail to connect…

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12 min read

Why You Need a Website; Even if You…

In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn…

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3 min read

Building Your Website Toolbox

  People expect imagery and text on a website: that’s simple. But how do you push beyond that simplicity, getting the user to engage? Well,…

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6 min read

How to Create a CTA Button that Users…

While a call to action (CTA) may seem like the simplest element on the page, in actual fact, there is planning, testing and thought behind…

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4 min read

How to Use Bullet Points for Web Design…

To write strong, user-orientated copy, it’s important that you first understand the user. While you may think the user will want to read every word…

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6 min read

3 Things Google Wants You To Do On…

So you’ve drawn the user in with carefully matched keywords, expertly crafted ad copy, and they’ve clicked on your PPC ad. Well done you have…

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5 min read

Choosing The Right Google Font For Your Business

In the age of print, Times New Roman was the font that reigned supreme. But as business owners gained access to a library of fonts…

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5 min read

Which Development Platform Is For You?

Whether you are a young professional, a busy mum or an entrepreneur trying to take your business to the next level, a website is a…

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5 min read

A Step-by-Step Guide to eCommerce

In the current climate, making the move to eCommerce makes sense. According to 2020 statistics from AusPost, Australian eCommerce is growing by 17.2% YOY. Doing…

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A Breakdown Of WEB DESIGN Jargon

Back end

Back end

The coding, plug-ins and style that is developed behind the scenes of your website that allows it to function effectively.

Front end

Front end

The part of your website that shows on a screen, with which your customers interact: including the visual design, text and images.

Coding

Coding

The process developers undertake, when writing the code that powers the design and functionality of your website.

CMS

CMS

Content Management Systems are platforms to help you implement and manage the content published on your website, allowing you to make submissions and changes easily.

Conversion rate

Conversion rate

The percentage of visitors or leads you convert into customers on each page or element on your website.

CRM

CRM

Customer Relationship Management tools allow you to gather, test, analyse and maintain information on how visitors interact with your web pages and improve your conversion rate on various elements.

Branding

Branding

Successful branding means that your website accurately reflects the brand and the identity of the business.

SEO

SEO

Search Engine Optimisation helps you place high on the rankings of search engines, and website development can play a major role in influencing SEO.

Website goals

Website goals

The desired outcomes you have for visitors of each page and your overall website, such as buying a product, requesting a quote or learning about your business.

Site speed

Site speed

The time it takes for your pages to load and for customers to follow buttons to the link page.

UI

UI

User Interface refers to the visual layout of a website and how users interact with the graphics, text, buttons and all the other features on a page.

UX

UX

User Experience describes the experience users have on a website and how seamlessly and logically they can navigate throughout your website.

Domain

Domain

The address or URL you enter into a browser, to be directed to your website.

Server

Server

Servers are computers that run and manage the software that keeps your website active and allows users to access it.

Hosting

Hosting

A hosting provider manages a server. Hosting is when they allocate space on the server, to store the files for your website.

Sitemap

Sitemap

The outline and sequence of all pages on a website and how they relate to the preceding and succeeding pages.

End-user

End-user

The person for whom the designer or developer is creating the interface and experience.

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