Learn with Vine Digital

It’s never too late to learn about digital: and our specialists are here to help.

Learning is at the heart what we do, whether we’re developing our skills or breaking down a complex topic for our clients. On the blog, our specialists cover everything marketing managers need to know.

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5 min read

How will the ‘cookie-less’ world affect the health…

What are cookies, and why are they used? If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking…

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4 min read

Already “doing” SEO? Here’s why you should add…

Do you want more results from SEO? One way to do it is via programmatic advertising. So how can your business optimise your digital marketing…

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6 min read

How Long Does It Take for SEO to…

It’s common knowledge in the digital marketing industry: SEO takes time to show results. But how long does it take, exactly? The SEO community generally…

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2 min read

Define Your SEO Goals

One of the most important steps of any SEO strategy is defining precise SEO goals. And surprisingly, this step tends to be overlooked by marketing…

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5 min read

How to do a Google Ads Audit

If you’re interested in advertising on Google Ads, an audit is a great place to start. A Google Ads account audit will give you a…

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6 min read

How to optimise eCommerce websites with SEO

With 24 million eCommerce sites on the web today, businesses need to stand out to secure market share. More than ever, it’s important that businesses refine their…

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3 min read

What you should get out of a Keyword…

We tend to use the phrase “keyword research” to define all sorts of research work that implies looking at what people are typing into search…

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8 min read

Use Topical Expertise in your content strategies to…

These days, one of the best ways in which to rank for highly competitive keywords and drastically increase organic search traffic is to improve your…

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10 min read

How to Measure Marketing ROI

Truth: any marketing campaign that doesn’t provide value to a business is a waste of time, money, and effort. For this reason, it is important…

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10 min read

Web Accessibility: What Is It and What Does…

Your website’s design is a crucial element in converting visitors into leads and customers. Even high-quality page content, if displayed poorly, will fail to connect…

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13 min read

Your Comprehensive Guide to Google Analytics 4

If you track your website’s performance with Google Analytics, you need to read this. In October 2020, Google released the 4th iteration of its analytics…

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7 min read

Digital marketing trends to expect in 2022

Every year always begins with hype around new marketing technologies and trends that will supposedly define the year ahead. However, like the “You’ll never see…

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7 min read

Your Essential Guide to Healthcare SEO

With every technological development, the healthcare industry grows even more competitive. Why? Not only do customers judge the quality of your products and services; they’re…

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7 min read

Why SEO Content Expansion Is Vital for Your…

As a healthcare brand, it is vital to rank well on Google for your branded keywords. You want to be able to outrank any eCommerce…

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12 min read

What is Programmatic Advertising?

Are you using digital advertising to promote and grow your business? It’s one of the best ways to get your brand front and centre with…

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7 min read

Here’s Why Programmatic Advertising Is Perfect for the…

Over the last decade, the world’s ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2%…

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7 min read

5 Challenges for Advertising Healthcare on Google

Did you know that there are 3.5 billion daily searches on Google? As a healthcare brand, you must have some form of representation amongst the…

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8 min read

How Can You Differentiate Your Website From Retailers,…

Are you a healthcare brand that sells its products through third-party retailers? Are you unsure how or why you should differentiate your website and your…

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10 min read

Balancing Authenticity and SEO for the healthcare industry

As a healthcare brand, it’s important that the information shown on your website is accurate. The internet’s a rampant, misinformation-ridden free market; it’s essential you…

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12 min read

Why You Need a Website; Even if You…

In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn…

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6 min read

How to Find the Best eCommerce Platform for…

The global pandemic saw the closure of many physical shopfronts in 2020-2021, resulting in some businesses making the move to online for the first time….

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5 min read

Then vs Now: How Has SEO Changed Over…

The idea of SEO as a way for dodgy marketers to climb to the top of search results is as antiquated as it is incorrect….

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3 min read

The Business Owner’s Guide to Core Updates

Do you find that every few months, your website traffic slows and you have no idea why? You’re still posting relevant content and targeting the…

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12 min read

Your 7-Step Technical SEO Audit Checklist

Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. While technical SEO can quickly get…

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7 min read

7 Social Media Tools to Level Up Your…

With the pandemic, social media is more relevant than ever. Experts have seen a huge leap in social media usage, with over 3.6 billion people…

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9 min read

What Is Schema Markup and How Can Sites…

What is schema markup? (with examples) Types of schemas The benefits of schema markup Structured Data Testing Tool (SDTT) Ways to create rich snippets Many…

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3 min read

Becoming a Better Business with Bitcoin

Friday the 13th is always revered and joked about, but Friday the 13th of March 2020 is one “Friday the 13th” I’ll remember for a…

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5 min read

What’s the Difference Between a Copywriter and Content…

As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing…

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9 min read

7 Ways To Improve Content & Grow Your…

So you’ve braved the blank page, and you’ve written a draft. Well done! That’s often the hardest part. But the job isn’t over yet; you…

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2 min read

Vine Digital Has a New Brand – Sprouterr!

Digital marketing services made for small-medium businesses In June of this year, we launched Sprouterr – a digital marketing agency made for the needs of…

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4 min read

Bing Ads vs Google AdWords

  If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have…

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3 min read

A Look at Life on Page Two of…

  Dear Sir/Madam, We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these…

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4 min read

How Do You Make a Site Secure?

  A website without security is like a house without locks; if you don’t have it, you can’t really be too shocked when it gets…

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5 min read

Beat Out Your Competitors With These Tips for…

  As business owners, we’re heading into the busiest time of year. Black Friday, Boxing Day and Christmas can seem like looming events to ‘get…

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3 min read

Building Your Website Toolbox

  People expect imagery and text on a website: that’s simple. But how do you push beyond that simplicity, getting the user to engage? Well,…

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6 min read

How to Create a CTA Button that Users…

While a call to action (CTA) may seem like the simplest element on the page, in actual fact, there is planning, testing and thought behind…

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4 min read

How to Use Bullet Points for Web Design…

To write strong, user-orientated copy, it’s important that you first understand the user. While you may think the user will want to read every word…

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5 min read

What’s a Good Conversion Rate … here’s how…

There’s always talk of boosting conversion rates, but how do you know when you have a good conversion rate? Here’s how you can tell if…

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6 min read

3 Things Google Wants You To Do On…

So you’ve drawn the user in with carefully matched keywords, expertly crafted ad copy, and they’ve clicked on your PPC ad. Well done you have…

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5 min read

Google Core Web Vitals Explained

To keep its 1.7 billion users coming back day in and day out, Google has to provide the best service to its users. That’s why…

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5 min read

Choosing The Right Google Font For Your Business

In the age of print, Times New Roman was the font that reigned supreme. But as business owners gained access to a library of fonts…

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4 min read

Tired of all the acronyms? What actually is…

Programmatic advertising is a sexy new term being thrown around by marketers and advertising agencies, but it often gets shrouded by a mist of cryptic…

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5 min read

Which Development Platform Is For You?

Whether you are a young professional, a busy mum or an entrepreneur trying to take your business to the next level, a website is a…

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4 min read

Lockdown learnings: Skincare and baking and towels, oh…

For anyone who loves getting into the nitty gritty of numbers, the months of March and April sure have been a ride. Data, in such…

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5 min read

A Step-by-Step Guide to eCommerce

In the current climate, making the move to eCommerce makes sense. According to 2020 statistics from AusPost, Australian eCommerce is growing by 17.2% YOY. Doing…

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7 min read

The Website Checklist for Small Business Owners

In my experience, small business owners fall into one of two categories. Some are right on top of the newest trends in marketing—digital, social, Adwords,…

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10 min read

SEO Ranking Guarantees are Nothing Short of Lies

If you search for “SEO company” or similar on Google you will get a barrage of paid ads that look something like this: And it…

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10 min read

What is a Good Bounce Rate? Stop Asking…

If there’s one thing my clients love talking about, it’s bounce rate. Clients getting excited about anything in analytics is great, unfortunately, I tend to…

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