Learn with Vine Digital
It’s never too late to learn about digital: and our specialists are here to help.
Learning is at the heart what we do, whether we’re developing our skills or breaking down a complex topic for our clients. On the blog, our specialists cover everything marketing managers need to know.
Why did we choose to rebrand
Re-Emphasis on Vine Values When we decided to rebrand Vine Digital, it was with our core values in mind. Our values define us as a…
Read MoreHow will the ‘cookie-less’ world affect the health…
What are cookies, and why are they used? If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking…
Read MoreAlready “doing” SEO? Here’s why you should add…
Do you want more results from SEO? One way to do it is via programmatic advertising. So how can your business optimise your digital marketing…
Read MoreHow Long Does It Take for SEO to…
It’s common knowledge in the digital marketing industry: SEO takes time to show results. But how long does it take, exactly? The SEO community generally…
Read MoreDefine Your SEO Goals
One of the most important steps of any SEO strategy is defining precise SEO goals. And surprisingly, this step tends to be overlooked by marketing…
Read MoreHow to do a Google Ads Audit
If you’re interested in advertising on Google Ads, an audit is a great place to start. A Google Ads account audit will give you a…
Read MoreHow to optimise eCommerce websites with SEO
With 24 million eCommerce sites on the web today, businesses need to stand out to secure market share. More than ever, it’s important that businesses refine their…
Read MoreWhat you should get out of a Keyword…
We tend to use the phrase “keyword research” to define all sorts of research work that implies looking at what people are typing into search…
Read MoreUse Topical Expertise in your content strategies to…
These days, one of the best ways in which to rank for highly competitive keywords and drastically increase organic search traffic is to improve your…
Read MoreHow to Measure Marketing ROI
Truth: any marketing campaign that doesn’t provide value to a business is a waste of time, money, and effort. For this reason, it is important…
Read MoreWeb Accessibility: What Is It and What Does…
Your website’s design is a crucial element in converting visitors into leads and customers. Even high-quality page content, if displayed poorly, will fail to connect…
Read MoreYour Comprehensive Guide to Google Analytics 4
If you track your website’s performance with Google Analytics, you need to read this. In October 2020, Google released the 4th iteration of its analytics…
Read MoreDigital marketing trends to expect in 2022
Every year always begins with hype around new marketing technologies and trends that will supposedly define the year ahead. However, like the “You’ll never see…
Read MoreYour Essential Guide to Healthcare SEO
With every technological development, the healthcare industry grows even more competitive. Why? Not only do customers judge the quality of your products and services; they’re…
Read MoreWhy SEO Content Expansion Is Vital for Your…
As a healthcare brand, it is vital to rank well on Google for your branded keywords. You want to be able to outrank any eCommerce…
Read MoreWhat is Programmatic Advertising?
Are you using digital advertising to promote and grow your business? It’s one of the best ways to get your brand front and centre with…
Read MoreHere’s Why Programmatic Advertising Is Perfect for the…
Over the last decade, the world’s ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2%…
Read More5 Challenges for Advertising Healthcare on Google
Did you know that there are 3.5 billion daily searches on Google? As a healthcare brand, you must have some form of representation amongst the…
Read MoreHow Can You Differentiate Your Website From Retailers,…
Are you a healthcare brand that sells its products through third-party retailers? Are you unsure how or why you should differentiate your website and your…
Read MoreBalancing Authenticity and SEO for the healthcare industry
As a healthcare brand, it’s important that the information shown on your website is accurate. The internet’s a rampant, misinformation-ridden free market; it’s essential you…
Read MoreWhy You Need a Website; Even if You…
In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn…
Read MoreHow to Find the Best eCommerce Platform for…
The global pandemic saw the closure of many physical shopfronts in 2020-2021, resulting in some businesses making the move to online for the first time….
Read MoreThen vs Now: How Has SEO Changed Over…
The idea of SEO as a way for dodgy marketers to climb to the top of search results is as antiquated as it is incorrect….
Read MoreThe Business Owner’s Guide to Core Updates
Do you find that every few months, your website traffic slows and you have no idea why? You’re still posting relevant content and targeting the…
Read MoreYour 7-Step Technical SEO Audit Checklist
Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. While technical SEO can quickly get…
Read More7 Social Media Tools to Level Up Your…
With the pandemic, social media is more relevant than ever. Experts have seen a huge leap in social media usage, with over 3.6 billion people…
Read MoreWhat Is Schema Markup and How Can Sites…
What is schema markup? (with examples) Types of schemas The benefits of schema markup Structured Data Testing Tool (SDTT) Ways to create rich snippets Many…
Read MoreBecoming a Better Business with Bitcoin
Friday the 13th is always revered and joked about, but Friday the 13th of March 2020 is one “Friday the 13th” I’ll remember for a…
Read MoreWhat’s the Difference Between a Copywriter and Content…
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing…
Read More7 Ways To Improve Content & Grow Your…
So you’ve braved the blank page, and you’ve written a draft. Well done! That’s often the hardest part. But the job isn’t over yet; you…
Read MoreVine Digital Has a New Brand – Sprouterr!
Digital marketing services made for small-medium businesses In June of this year, we launched Sprouterr – a digital marketing agency made for the needs of…
Read MoreBing Ads vs Google AdWords
If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have…
Read MoreA Look at Life on Page Two of…
Dear Sir/Madam, We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these…
Read MoreHow Do You Make a Site Secure?
A website without security is like a house without locks; if you don’t have it, you can’t really be too shocked when it gets…
Read MoreBeat Out Your Competitors With These Tips for…
As business owners, we’re heading into the busiest time of year. Black Friday, Boxing Day and Christmas can seem like looming events to ‘get…
Read MoreBuilding Your Website Toolbox
People expect imagery and text on a website: that’s simple. But how do you push beyond that simplicity, getting the user to engage? Well,…
Read MoreHow to Create a CTA Button that Users…
While a call to action (CTA) may seem like the simplest element on the page, in actual fact, there is planning, testing and thought behind…
Read MoreHow to Use Bullet Points for Web Design…
To write strong, user-orientated copy, it’s important that you first understand the user. While you may think the user will want to read every word…
Read MoreWhat’s a Good Conversion Rate … here’s how…
There’s always talk of boosting conversion rates, but how do you know when you have a good conversion rate? Here’s how you can tell if…
Read More3 Things Google Wants You To Do On…
So you’ve drawn the user in with carefully matched keywords, expertly crafted ad copy, and they’ve clicked on your PPC ad. Well done you have…
Read MoreGoogle Core Web Vitals Explained
To keep its 1.7 billion users coming back day in and day out, Google has to provide the best service to its users. That’s why…
Read MoreChoosing The Right Google Font For Your Business
In the age of print, Times New Roman was the font that reigned supreme. But as business owners gained access to a library of fonts…
Read MoreTired of all the acronyms? What actually is…
Programmatic advertising is a sexy new term being thrown around by marketers and advertising agencies, but it often gets shrouded by a mist of cryptic…
Read MoreWhich Development Platform Is For You?
Whether you are a young professional, a busy mum or an entrepreneur trying to take your business to the next level, a website is a…
Read MoreLockdown learnings: Skincare and baking and towels, oh…
For anyone who loves getting into the nitty gritty of numbers, the months of March and April sure have been a ride. Data, in such…
Read MoreA Step-by-Step Guide to eCommerce
In the current climate, making the move to eCommerce makes sense. According to 2020 statistics from AusPost, Australian eCommerce is growing by 17.2% YOY. Doing…
Read MoreThe Website Checklist for Small Business Owners
In my experience, small business owners fall into one of two categories. Some are right on top of the newest trends in marketing—digital, social, Adwords,…
Read MoreSEO Ranking Guarantees are Nothing Short of Lies
If you search for “SEO company” or similar on Google you will get a barrage of paid ads that look something like this: And it…
Read MoreWhat is a Good Bounce Rate? Stop Asking…
If there’s one thing my clients love talking about, it’s bounce rate. Clients getting excited about anything in analytics is great, unfortunately, I tend to…
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