SEO Agency in Ireland

SEO stands for Search Engine Optimisation. As a long-term digital marketing strategy, SEO aims to generate traffic to your site based on keyword research, content marketing, user experience, and technical elements. At its core, an SEO campaign comes from keyword research—on the condition that your website is technically functional. Keyword research is the process of researching the terms your target customers are searching for, and creating keyword “optimised” content to appear on your site. A successful SEO agency can help you appear in search results pages that are relevant to your business, connecting you with customers searching for relevant terms.

Well, we have two questions for you. Firstly, do your customers search for your business or products using search engines? Secondly, do your competitors have an online presence—for example, a website or eCommerce store? If you answered yes to either of these questions, then yes. You need search engine optimisation.

However, we know there are certain businesses who wouldn’t benefit from search engine optimisation: for example, extremely niche B2B businesses. During a brief consultation, we will be able to recommend whether our SEO services would benefit your business, or whether a different form of digital marketing would bring a better return on investment i.e. an improved web design and UX (user experience) to solidify and convert leads into sales.

Search engine optimisation produces the most tangible improvements within 3-6 months. However, you may see some short term wins on websites where technical SEO issues are easily fixed. Continual SEO rankings take more time and effort, resulting in long-term benefits to your business. Search engine optimisation can be likened to compound interest, with benefits building on each other over time. After engaging our SEO services, for example, one happy client saw these results (SEO results are in orange!):

SEO campaigns vary depending on the business’ short term and long term objectives. Vine Digital prides itself on delivering results that are focused on ROI. After a quick consultation with our Ireland SEO experts, we will be able to advise the optimal SEO strategy to help you achieve your goals.

Have a chat with us and you’ll see. As a digital marketing agency, we strive to build a strong relationship with all of our clients. We focus on measurable SEO results (delivered by expert specialists in their field), providing a return on your investment and building a positive partnership with you. But don’t take our word for it; click here to see why our clients continue to work with Vine Digital—leading SEO agency Ireland.

Each SEO strategy is bespoke to a business and we take many things into account before quoting. In short, our quotes can start from €1000 per month for SMEs and sole proprietors, with no upper limit for multinational corporations or hugely ambitious companies such as VC-funded startups. The quality of service is exactly the same for all clients; the amount of SEO services determines the actual quote.

No, we don’t, and you should avoid any SEO agency in Ireland that does. We work to optimise your website to work within Google’s search algorithm and normal user behaviour, which leaves room for a wide range of business factors that are outside any SEO agency’s control to affect search engine rankings. Any SEO agency in Ireland who promises you the top spot on the first page of Google is lying to you, and should be treated with suspicion. With that said, our Ireland SEO team has an enviable track record of which we are very proud. We place ROI at the heart of every SEO campaign, and will work tirelessly with you to achieve great results.

Not if you don’t want us to. We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.

This could be one of two problems:

1. Sharp, sudden traffic decline?
   You have most likely been hit by a penalty from Google. This is usually the result of an SEO strategy that goes against Google’s guidelines, which has led them to place you under penalty, removing you from search results. This can easily be fixed, but it does take time to get the search engine to trust your website again. A strong SEO strategy can certainly bring you back to an even better place than you were before.
2. Steady decline over a long period?
   The problem is simply that your site is not well optimised. This includes problems with the technical build of the site, the content on your site, the link building aspects, and the design of your site. It could also signify a problem with your Analytics tracking. To fix these problems, our Ireland SEO specialists will take a careful look at the state of your website and improve on each of these facets, starting with those that need the most work. The good news is that this sort of work is our bread and butter, so it is definitely possible to get your traffic back.

With the government imposing a state of lockdown and encouraging the public to practice social distancing, internet usage has spiked as many work from home. It is the best time to capitalise and dominate the search with SEO.

Maybe you’ve had to close your physical store and you’re considering eCommerce, or maybe your goals of growth remain the same. Vine Digital sees this as a unique period of opportunity: speak to us today and find out how we can help you.

That’s not a question, but we understand your point. Let us part the veil a bit for you. There are three kinds of SEO approach that you might come across:

1. “Black hat” SEO:
   Using techniques that abuse Google’s algorithm, tricking it into ranking your site higher. Google is way too smart for this sort of nonsense to work these days, and all that will happen is your site will get blacklisted and never rank on Google ever again. Do not trust any agency that talks about “tricking” Google, or “abusing the algorithm”, they may do irreparable damage to your website.
2. “White hat” SEO:
   Using techniques approved by Google to optimise a website based on a number of well-established ranking factors. This is a much better approach. Look out for agencies that talk about “optimising” for Google, as this is the path to good results.
3. Bespoke SEO:
   Basing a white-hat SEO approach on your website, your business, and your needs. Applying a generic SEO template to your website might have good results, no results, or just harm your website. Customising the strategy to your particular needs will always have the best possible results, no exceptions. Look out for an agency that listens first, then starts telling you what you need, rather than the other way around.