Optimise Every Dollar of Your Paid Search Campaigns
Paid search advertising is all about optimising your budget for maximum ROI. By targeting certain keywords and audiences, you can attract and convert users searching for terms relevant to your brand. At Vine Digital, our specialists build efficient campaigns and strategies geared towards business objectives.
Why paid search?
Paid search advertising has the potential to give your brand widespread exposure, resulting in compound traffic and conversions over time. To be successful and to generate clear results, paid search strategies need to be tailored to the needs and goals of your business. By crafting an ad’s messaging and placement to suit the user, you can convert ad impressions every time. Our paid search experts are experienced in the creation of custom healthcare and fintech campaigns, and know how to conceptualise, implement and manage a successful paid search strategy.
Paid Search for Health Brands
For health brands advertising on search engines, it is essential to adhere to TGA and AHPRA regulations. Our specialists create compliant strategies built around your business objectives. Being active in the healthcare and pharmaceutical sector, we know how to maximise results in this competitive landscape.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 1.3 BILLION
revenue generated for paid media clients
$ 1.3 MILLION
clicks driven via paid media
increase in paid media CTR in last financial year
Our Paid Search Strategy
For years, Vine Digital’s team of international experts have been refining their paid search advertising strategies. Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health and fintech fields.
Step 1 Account Audit
Step 2 Set Up
Step 3 Monitoring
Step 4 Optimisations
Step 5 Reporting
We conduct a thorough audit of your current paid media accounts—to understand what’s worked for you in the past, and where there may be opportunities for improvement. If you don’t already have an account, don’t worry: we will set one up for you.
We draw on details from the account audit; conducting keyword research, competitor analysis and forecasting. Once we’ve formulated a strategy to meet your goals and budget, we’ll craft laser focused ad copy to build the campaign: and apply goal implementation and conversion tracking.
Once the campaign is up and running, we begin monitoring the results. This helps us understand your audience and their online behaviour, as well as highlighting any barriers in the customer journey. This data helps our specialists make informed decisions when optimising the campaign.
Adapting your campaign to improve performance is essential. In fact: it’s integral to be bold and continually test new tactics. Whether it’s a fraudulent clicks review or an account restructure, Vine Digital is always striving to capitalise on what’s working while improving what’s not.
Each month we provide a detailed report on the results of the campaign. This includes tracking of key metrics and trends over time, which further informs our strategy going forward. Your dedicated Account Manager will meet with you to hear your feedback and to unpack your monthly results.
Custom Paid Search Services
Our paid search expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the custom paid advertising that Vine Digital offers.
Landing Page Experience Analysis
To optimise your landing pages for the best results on Google and other search engines, our experts will conduct A/B testing. As user experience specialists, Vine Digital has the tools, knowledge and data to create landing pages which convert every time.
Display banner ads can spread brand awareness en-masse, engaging users across the Google Display Network. At Vine Digital, we create display banners designed to make you stand out from your industry competitors.
Keyword research is central to any paid search advertising strategy. It allows you to target users searching for niche terms relevant to your business offering. Vine Digital can help your brand appear ahead of competitors, on the terms that will generate the most ROI.
Ongoing Keyword Analysis
Like keyword research in the set-up stage, ongoing keyword analysis is vital for campaign success. To ensure you’re consistently targeting the most relevant keywords to your business, this means adding new terms or removing keywords that don’t perform.
In a strict regulatory landscape, what you say to consumers matters. To comply with the standards of Google and the Therapeutic Goods Association, an understanding of medical advertising is essential. Rest assured that your ads include the mandatories they need—so your brand’s reputation is never on the line.
Creative & Ad Copy Analysis
Some ads perform better than others: that’s inevitable. So what can you do to optimise your top performers? At Vine Digital, we conduct ongoing creative analysis, using your business’ data to innovate in future creative and ad copy production.
In paid search advertising, A/B testing is invaluable. By testing different aspects of your campaign, you can better understand how to market to your niche. This could include your ad copy, keyword match types, locations, devices and landing pages.
To succeed in paid search advertising, an understanding of your audience is vital. What terms are they searching for, how can you craft a clickable message that resonates? Dominate your share of the market, and craft your strategy around the unique characteristics of your audience.
The world of paid search is fast-moving: it’s essential to stay ahead of the curve. To help you do just this, our specialists will conduct an in-depth investigation: analysing other brands who compete for a share of your audience’s attention.
Paid Media Strategy
Vine Digital takes a holistic approach to paid media strategies, whether you’d like to focus on one platform or multiple channels. Not only does this help you achieve your specific business objectives much faster: you can amplify your brand’s USPs with custom messaging and targeting.
Not seeing results from your campaigns? Our data analysts can help you understand why; they’ll dive into the data to discover what’s working, and what’s not. Conversion tracking is the engine behind all successful paid search strategies – as it maximises clicks and sales.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in Return on Ad Spend (ROAS)
Boori is a sustainable baby and children’s furniture brand, and engaged Vine Digital for paid search advertising services. After we generated a 552% ROAS in the first month, the client doubled their ad spend in the following month. Read more.
increase in conversions
Lebara is an Australian SIM and mobile plan provider, with the international community as a key target audience. The client approached Vine Digital for paid search advertising services; we achieved a 216% increase in conversion rate. Read more.
decrease in cost per click
Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.
increase in leads
LexisNexis is a global data analytics company. Servicing over 175 countries worldwide, LexisNexis wanted to reach business audiences through paid search and programmatic advertising. Vine Digital helped the client achieve a 75% increase in leads. Read more.
Frequently Asked Questions
If you’ve got questions about paid search advertising and how we do it at Vine Digital, check out our frequently asked questions below.
What is Paid Search Advertising?
Paid search is one channel for online advertising, where businesses can advertise via search engines like Google Ads and Microsoft Ads (Bing Ads). Paid search ads are text-based, and appear at the top of search results. For example, if you Google “migraine tablets”, you get something that looks like this:
The advertiser pays each time a user clicks on the ad—rather than every time it’s viewed.
What’s The Difference Between Organic And Paid Search Results?
SEO refers to optimising a website to better rank in organic (that is, unpaid) search results. Paid search is a form of online marketing which places ads in dedicated ad space in search results and on other websites. Although they take different approaches, they can work together to form a cohesive digital strategy—where the benefits of each are amplified.
Paid search advertising is an effective method for creating widespread brand awareness, attracting large amounts of traffic to your website. Organic search, however, is more focused on qualifying fewer leads early on.
Do I Need Paid Search Advertising? Even If I’m Doing SEO?
Paid search advertising is designed to get your brand and product in front of a large volume of people—while targeting users who search for a keyword relevant to your product. So to know if paid search advertising is relevant for your business, just ask if your business is interested in advertising. We find that the businesses most interested in online marketing are at either end of the business spectrum:
- Looking for that big dose of early exposure to gain brand awareness.
- Established businesses with advertising budgets, some of which is allocated to digital advertising.
There are obviously plenty of businesses in the middle of this spectrum, which benefit from paid search advertising as well. Indeed, all would. But for those businesses, it’s more a question of what services to spend their budgets on, if they don’t have concrete monthly advertising spends.
Why Should I Use Paid Search Advertising Over Traditional Advertising?
- Improved relevance
TV advertising targets people who watch TV at a certain time. Your bus shelter advertising targets people who see bus shelters. Your paid search advertising targets people who deliberately searched online for keywords that are relevant to your business. Want to guess which one produces a better conversion rate?
- Better measurement
In paid search advertising, we can measure the exact click-through rate of your ads, the quality of your ads, the cost per click, cost per conversion, impression share, lifetime value… we could go on. Basically, we can measure a lot—all leading to more ROI on your digital marketing campaign.
- Your competitors are doing it
Everybody is online now, including your competitors. You may have even seen ads for your competition on your work computer, since you likely Google terms related to your business. If you’re not even in the game, you are getting 0% of the revenue from this all-important channel.