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469% organic traffic increase after website migration

Tabcorp’s website exists to attract investors. As they went through a rebranding and website migration, the client engaged Vine Digital to ensure the best possible results. With our SEO services, Tabcorp saw a 469% increase in monthly organic visitors.

Case Study at a Glance

  • Tabcorp is a major player in the Australian gambling entertainment industry.
  • At the time, Tabcorp engaged Vine Digital for SEO help: ensuring that their upcoming redesign and migration achieved great results.
  • Tabcorp saw a 469%* increase in monthly organic traffic: meeting their objective to target potential investors and stakeholders.

The Tabcorp website is the corporate face of the brand.

Operating in the gambling entertainment industry, Tabcorp is one of the largest organisations in the Australian market. Tabcorp was preparing for a site redesign, and required a skilled full-service agency to handle the migration in all its aspects.

Key Challenges Solved

For its stakeholders, Tabcorp generates billions of dollars each financial year. The client needed a website able to service the needs of this audience—as well as attracting new investors.

On top of managing the website’s migration, our team built a custom site architecture for Vine Digital conducted a full content restructure, providing all of the necessary SEO elements to maximise the effectiveness of any optimisations.


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Elmo Stoop

CEO | Vine Digital – Sydney, Australia

Our Solution

The goal of this SEO campaign was to increase organic traffic: particularly, visits from relevant stakeholders, employees and shareholders. The migration of this website required substantial stakeholder management on our part, as we juggled not just the needs of the client—but that of other agencies, internal employees and shareholders.

Business Impact

In the months following the project launch, the client saw great results. In particular, Tabcorp achieved a 469%* increase in monthly organic traffic, which continued to trend upwards for many years to follow.


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