Invest in Growth with Fintech SEO
Dominate organic search results with an innovative SEO strategy, built around your business goals. Vine Digital’s specialists have decades of SEO experience, and an in-depth understanding of the fintech industries. Invest in your fintech brand’s long-term growth with the power of SEO.
Why fintech SeO?
Success in SEO is all about where you appear in organic search results compared to competitors, with 94% of search engine users clicking on organic results (Wordstream, 2021). With an SEO strategy custom built with your business goals in mind, you can outsmart the rest of the fintech industry and win rankings on the keywords that count. As you climb up the organic listings, driving more and more qualified leads to your site, your growth will compound month on month, resulting in an ever growing return on investment. Having a stronger organic presence than your competitors is vital for success in the fintech niche.
Why Do We Specialise in SEO for Fintech Brands?
An SEO strategy is vital for fintech businesses looking to achieve and surpass brand objectives. To comply with legal requirements and to meet the search engines’s stringent standards for finance-related content, it’s important to work with a specialist agency who understands the regulatory environment. At Vine Digital, we understand the intricacies of creating SEO strategies for finance and technology businesses. Our specialists have a wealth of experience in the finance and technology industries, and have a vested interest in emerging technologies such as cryptocurrency and NFTs. As experts in this niche, we are passionate about helping our fintech partners stand out in organic search results. Here are the two main areas of importance for finance and technology brands.
Expertise, Authority and Trustworthiness (EAT)
For finance and technology brands, an understanding of EAT is crucial to the success of any SEO campaign. EAT stands for Expertise, Authority and Trustworthiness: three qualities that published content must have in order to rank for certain keywords. Google introduced these guidelines in 2014 to protect consumers, and Vine Digital’s specialists are skilled at navigating these regulations throughout the content process.
Your Money Your Life (YMYL)
Your Money Your Life (YMYL) is another set of guidelines maintained by Google, which ensures that content on finance and health meet a certain level of truth and quality. As keywords in these areas can significantly affect consumers’ lives, businesses need to meet this standard in order to rank. At Vine Digital, our specialists are experienced in the creation of well-researched and referenced content for finance brands.
WHAT WE’VE ACHIEVED FOR OUR Fintech CLIENTs
$ 27 MILLION
organic sessions generated
$ 32 MILLION
worth of keywords ranked
$ 1.3 BILLION
revenue generated for paid media clients
Our Fintech SEO Strategy
For years, Vine Digital’s team of international experts have been refining their fintech SEO strategies. Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the finance and technology fields.
Step 1 Website Audit
Step 2 Goal Setting & Planning
Step 3 Strategy Proposal
Step 4 Execution & Reporting
Our specialists evaluate your entire website including its SEO profile, with the goal of understanding where to focus our efforts and where any previous SEO work has been done. Our team uses a powerful selection of tools, to provide an indication on keywords the website is already ranking for, and the website’s level of authority, popularity and traffic. Finally, we’ll ensure we have access to the website’s Analytics and Search Console data, as this shapes the steps that follow.
Goal Setting & Planning
We take our initial discussions one step deeper, and intertwine our understanding of your fintech business with SEO specific goals. At Vine Digital, we are all about setting benchmarks for success, so that we have a mutual understanding of what to expect from the campaign. Do you want to rank for one particular keyword, or increase organic traffic to the entire site? Do you wish to increase domain authority? The more information we get from you, the better—it all helps our specialists understand how we’ll achieve business goals through the strategy.
Once we’ve defined our partner’s business objectives and KPI’s, we propose a mid-term or long-term SEO strategy with a monthly breakdown listing all deliverables. First, we prioritise the tasks that will have the largest impact in the shortest amount of time. Our strategies are focused on what matters the most, and are tailored to each partner.
Execution & Reporting
Month on month, we work towards meeting the monthly goals outlined in step two. Early in the month, our specialists report on the work done, work planned, and on the performance of the strategy. We are constantly monitoring industry changes and performance, to help us optimise the website in the long-term. During our monthly reporting call, our specialists will not only share what they’ve achieved; they’ll also be transparent about how they’ve achieved results, with an emphasis on education.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our partners with knowledge, so you can have as much insight on your strategy as you’d like.
Frequently Asked Questions
If you’ve got questions about fintech SEO and how we do it at Vine Digital, check out our frequently asked questions below.
What is seo?
SEO stands for Search Engine Optimisation. As a long-term digital marketing strategy, SEO aims to generate traffic to your site based on keyword research, content marketing, user experience, and technical elements. At its core, an SEO campaign comes from keyword research—on the condition that your website is technically functional. Keyword research is the process of researching the terms your target customers are searching for, and creating keyword “optimised” content to appear on your site. A successful SEO agency can help you appear in search engine results pages (SERPs), connecting you with fintech consumers searching for terms relevant to your product or service.
What Is The Benefit Of A Specialist Fintech SEO Agency?
As a specialist fintech agency, Vine Digital is up to speed on all things relevant to your business. We actively operate and participate in the finance and technology industry ourselves; this gives us a practical, in-depth understanding of this competitive landscape online. Vine Digital creates agile SEO strategies built to fit the needs of your business and the ever-changing fintech consumer.
How long does it take to see seo results?
SEO is all about growing your organic traffic, and much like any other organic or living organism, it will take time to grow and flourish! Search engine optimisation produces the most tangible improvements within 3-6 months. However, you may see some short term wins on websites where technical SEO issues are easily fixed. Continual SEO rankings take more time and effort, resulting in long-term benefits to your business. After engaging our SEO services, for example, one happy client saw these results where their organic traffic grew by 224% in 12 months (SEO results are in orange!).
Do you guarantee return on investment?
No agency can guarantee immediate ROI. There are some areas of fintech SEO that are unpredictable and outside of our control: this is typically linked to regular search engine updates.
Our goal is to help our partners in achieving key business goals, and to achieve maximum ROI. We will work tirelessly with you to achieve great results, and optimise your website within a search engine’s algorithm and normal user behaviour. Our team has an enviable track record of which we are very proud.
Do you tie us to a contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of fintech SEO. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
Why has my traffic been declining? How do I turn it around?
This could be one of two problems:
1. Sharp, sudden traffic decline?
You have most likely been hit by a penalty from a search engine. This is usually the result of an SEO strategy that goes against the search engine’s latest guidelines, which has led them to place you under penalty and remove you from search results. This can easily be fixed, but it does take time to get the search engine to trust your website again.
2. Steady decline over a long period?
Part of the problem may be that your site is not well optimised. This includes problems with the technical build of the site, the content on your site, the link building aspects, and the design of your site. It could also signify a problem with your data analytics tracking. To fix these problems, our SEO specialists will take a careful look at the state of your website and improve on each of these facets, starting with those that need the most work. The good news is that this sort of work is our bread and butter, so it is definitely possible to get your traffic back.