The goal of both SEO (search engine optimisation) and SEM (search engine marketing) is ultimately the same: to drive traffic to your site, so profits can increase. SEO, in fact, could be considered a part of the larger SEM process. However, the two approaches have differences, the most critical one being that SEO develops organically, while SEM occurs through paid advertising on Google. Here is a brief breakdown of SEO versus SEM.


Search engine optimisation can happen in a number of ways. For the most part, the aim is to use identifiable keyword phrases that people would be likely to search when looking for your goods and services. Plan to use the keywords just a few times within the article, so the text still flows smoothly.

You can use SEO in both informal blog entries and longer articles. If you are writing about a landscaping service, for example, you’ll want to create an article that is several hundred words long because this provides quality information to the reader. This will move you up in the algorithm that determines search rankings.

Search engine marketing, on the other hand, is a bit different. It requires the dispensation of money for advertising. A number of programs track and analyse keywords, allowing you to choose the best options for your business. The goal is to outwit your competitors in the marketing department.

You can sometimes choose the general areas where your ads will appear so that potential customers have a window into your business without actually visiting your site. The advertisements most often appear on blogs, news sites, and sports sites where the traffic is likely to be high. For instance, sellers of sporting goods would do well to advertise on a page about NFL teams – there’s a greater chance you’ll reach an audience with the right interests.

Website saturation is a useful tool for people who are trying to grow their businesses. Backlinks will tell you quite a bit about how visible your site is on the internet: they generally indicate that browsers can find their way to your site through different avenues. There are a number of data-driven analysis tools that will help you to sharpen your marketing approach going forward.

Ultimately, SEO and SEM are both excellent ways to advertise your company and gain customers. With well-written articles and advertisements, you can best your competitors and expand into other fields.

To learn more about how we work to focus on Return on Investment (ROI) for a full range of clients. Check out our Agency for Digital Marketing page for full details of the SEO Agency Services in Sydney we provide.

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