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5.0

PROGRAMMATIC ADVERTISING AGENCY

With our programmatic expertise, you can stay in the minds of your customers and build widespread brand awareness across a range of digital touchpoints. Reach the right audience, at the right time, in the right place.

  • PROACTIVE CAMPAIGN MANAGEMENT
  • NO LOCK-IN CONTRACTS
  • FREE ONE ON ONE CONSULTATION

TRUSTED BY BRANDS ALL OVER Ireland

There’s a reason our programmatic advertising specialists are the best in the business—we offer our clients full paid media management and exclusive partnership services. With no lock-in contracts and a dedicated programmatic marketing expert for your business, we strive to generate great results each month to keep you coming back for more.

WHAT MAKES OUR PROGRAMMATIC ADVERTISING SERVICES DIFFERENT?

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FULL PAID MEDIA MANAGEMENT

Programmatic advertising should be part of a broader digital advertising strategy. At Vine Digital, we manage all of your paid media holistically including both programmatic ads and Google Display Network.
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REAL-TIME OPTIMISATIONS AND REPORTING

Programmatic advertising comes with the opportunity for real-time optimisations and reporting. This can boost your overall digital marketing efforts, allowing you to pivot your strategy quickly and stay ahead of the curve.
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EXCLUSIVE PARTNERSHIP SERVICES

Vine Digital has exclusive partnership deals with publishers and data partners, so you can build out custom audiences and secure ad space before your competitors.
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EXPERT PROGRAMMATIC MANAGEMENT

Our programmatic media buying experts take care of all of your campaigns, from media buying to supplying ads, to reporting and strategising with you.

WHY PARTNER WITH US?

Expertise is a must, but it’s not what makes us the best programmatic ad agency in the field. It’s the fact that our programmatic media buying experts are so passionate about their craft, they love talking about it, learning about it, and building custom digital marketing campaigns—with your crucial input every step of the way. We take the time to get to know your business, and align your programmatic marketing with your business’ goals.

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NO LOCK-IN PERIOD

We don’t lock clients into contracts. Our clients stay with us because our strategies work.
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Roi Focused

If your programmatic ads aren’t generating ROI, there’s no point doing it. We look forward to analysing your results each month, to ensure you’re getting the best bang for your buck.
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FLEXIBLE DIGITAL STRATEGY

When changes happen across digital advertising platforms, we’re fast to pivot and adapt your programmatic ad campaigns.
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Dedicated Account Manager

Regular meetings and updates with your account manager.
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REGULAR DATA ANALYSIS

Programmatic buying and data analysis work hand in hand. Work with our experts to find the data that points to your next opportunity.
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TRANSPARENT PROGRAMMATIC AD AGENCY

As we grow your online presence, we keep you in the loop—every step of the way.

OTHER PROGRAMMATIC ADVERTISING SERVICES

We’re not your average programmatic ad agency – our team of digital advertising experts are constantly upskilling to ensure we’ve mastered the latest and greatest strategies. Here are some other paid digital advertising services we offer.

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PPC & ADWORDS MANAGEMENT

Digital advertising encompasses not only programmatic, but also PPC and Google Ads. Our paid digital advertising specialists are across all paid strategies in the digital advertising space.
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AD CREATION & COPYWRITING

As a paid digital advertising agency with an in-house copywriting team, we know how to write ads that users engage with.
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KEYWORD TARGETING & OPTIMISATION

To succeed in digital advertising, you need to have a hardy keyword strategy. Bid on the right keywords for your programmatic ads, and rake in the conversions where they matter the most.
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LANDING PAGE OPTIMISATIONS

Landing pages should be created with search engine optimisation in mind. Without a carefully crafted landing page for users to land on when they click your ads, the only thing you’ll see is a high bounce rate—and you’ll be out of pocket for it.

OUR SUCCESSFUL PROGRAMMATIC CAMPAIGNS

Lebara

www.lebara.com.au

Lebara Mobile is an Australian market leader in SIM cards. They wanted to increase sales and traffic. The client’s decisions informed the majority of promotions in their programmatic campaign, which drove brand awareness across a range of platforms.

Achievements

2X increase in conversion rate
Halved total cost per conversion
Overall conversions from $1226.23 to $2952.68

Lexis Nexis

www.lexisnexis.com.au

LexisNexis have engaged our online marketing services for many years. The BIS UK division wanted to drive qualified leads through search and display advertising, in addition to the leads they were receiving from running events.

Achievements

75% increase in leads
35% decrease in cost per lead for “media intelligence” and “due diligence” keywords

Dermeze

www.dermeze.com.au

Dermeze sells a range of products for dry and sensitive skin. Upon the client’s requests and our sound analysis, we restructured their Google AdWords campaign and created ad groups to achieve the following results.

Achievements

4.46% increase in ads clickthrough rate
Lowered Google Ads cost per click by 38.47%*

*between June 1st, 2018 and April 31st, 2019

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    ASK OUR PROGRAMMATIC SPECIALISTS: FAQ

    WHAT IS PROGRAMMATIC ADVERTISING?

    Programmatic advertising is an efficient real-time way of buying and selling digital advertising space. This can include ads appearing on TV, radio, online video streaming, billboards, display ads and platforms like Snapchat, TikTok and YouTube. While traditional advertising saw marketing managers needing to contact these individual publishers to propose and negotiate ad placements and prices, programmatic has replaced this practice, by placing all available advertising space in one automated marketplace.

    HOW DOES PROGRAMMATIC ADVERTISING WORK?

    Programmatic is a form of advertising. It is based on supply and demand. Publishers who want to sell ads use a supply side platform, and people who want to buy ads use a demand side platform. This creates a digital marketplace for ad space on TV, radio, YouTube, online video streaming etc.

    Programmatic advertising companies like Vine Digital can help you set bids and ad spend limits, and target certain audiences with the help of AI. Here’s a rundown of what happens in the space of a few milliseconds, as an end user clicks on a webpage and waits for it to load:

    1. The click sends a notification to the ad server, telling the ad server that there’s an available ad slot.
    2. The ad server notifies the supply side platform of a potential buyer, unless a guaranteed buy has been secured.
    3. All the advertisers bid in an ongoing auction to purchase the ad slot (via the demand side platform).
    4. The highest bidder at that given time has their ad displayed to the user.
    WHAT ARE THE BENEFITS OF PROGRAMMATIC ADVERTISING?

    If you haven’t moved into the programmatic space, you’re likely falling behind your competitors and as a result, missing out on many potential customers. Programmatic digital ads are becoming more and more common, and there’s a good reason many businesses (including your competitors) are jumping on the bandwagon:

    • It’s much more cost effective than traditional methods because it’s based on supply and demand.
    • You can account for multiple channels, devices and mediums simultaneously and build widespread brand awareness.
    • You can set more targeted parameters to ensure you’re reaching the right users.
    WHAT’S THE DIFFERENCE BETWEEN PPC AND PROGRAMMATIC ADVERTISING? WHICH SHOULD I USE?

    Both are digital advertising strategies, but they work differently. PPC takes place on Google Ads, and involves bidding on keywords for ad placements in search results and other locations on Google’s display network. It’s a great way of building traffic to your website. Programmatic, on the other hand, is an automated way of buying available advertising space at scale, driving mass brand awareness in the process.

    These two methods work best together as a holistic paid media strategy, as you can target users through all stages of the buying funnel. Vine Digital uniquely offers both services in-house. This means we can help you build a complete paid media strategy and streamline your paid marketing efforts.

    HOW LONG DOES IT TAKE TO SEE RESULTS?

    Every programmatic advertising strategy is different; the time it takes to see results will depend on the goals you’ve set for the campaign. As the AI spends approximately five days in learning mode before the project launch, you’ll likely see increased traffic and clicks to your site after one to two weeks. For an impact on conversions, results generally surface after about a month.

    I’VE BEEN BURNED BY A DIGITAL ADVERTISING AGENCY BEFORE. WHAT MAKES YOU DIFFERENT?

    Have a chat with us and you’ll see. As a leading programmatic advertising agency in Ireland, we strive to build a strong relationship with all of our clients. We focus on measurable programmatic campaign results (delivered by expert specialists in their field), providing a return on your investment and building a positive partnership with you. But don’t take our word for it; click here to see why businesses continue to choose Vine Digital for programmatic advertising.

    HOW MUCH SHOULD I BUDGET FOR PROGRAMMATIC ADVERTISING?

    You set your own advertising budget, and then your programmatic advertising agency manages that budget for you (you will also need to factor in the agency management fee). The lowest monthly budget that we typically work with is around €500 per month. This is the minimum spend that (from our experience) we could honestly get return on investment for. From there, you can always grow your campaigns and target new customer segments if that’s what you decide.