Cillian Bracken Conway
11th Sep, 2020
What is SEO or Search Engine Optimisation? SEO or Search Engine Optimisation is a digital marketing strategy used to get your website well positioned on the search engine for terms that are important to your business generating audience and sales. It covers which keywords and terms you are using on your website pages, the quality of the content on your website on google's´ eyes and how well users respond to the website and its pages in terms of experience. It is a long-term strategy that is very different from social media or PPC (pay per click).   If you want you can read more...
Cillian Bracken Conway
7th Sep, 2020
copy that catches attention
To write strong, user-orientated copy, it’s important that you first understand the user. While you may think the user will want to read every word you have to say, the truth is this: they will only extract what’s relevant to them. We’re selfish, busy creatures after all. With that in mind, let’s dive into the best ways to make your copy more readable so you can get your brand’s message across with meaning and effectiveness. An understanding of the user, as we said, is crucial. So what does the typical user look like?   They’re likely to read about 28% of the...
Cillian Bracken Conway
4th Sep, 2020
what is a good conversion rate
There’s always talk of boosting conversion rates, but how do you know when you have a good conversion rate? Here’s how you can tell if your conversion rate is high, which can tell you a lot about how your website and business is growing. As the Vine Digital team will tell you, even the highest conversion rate can always be made better. The Takeaways   Go big or go home. Changing a font colour will only bring you small gains. Test 10 landing pages with large differences to find your winner. Boost conversions and lead quality with focused, strategic changes. Don’t test...
Cillian Bracken Conway
26th Aug, 2020
How to Optimise Your Landing Page
So you’ve drawn the user in with carefully matched keywords, expertly crafted ad copy, and they’ve clicked on your PPC ad. Well done you have succeeded at step one in your Google ads campaign, but what you really want is for that customer to convert. There’s no point spending money to send users to a page where they can’t easily take the action you want. Here’s how to increase your chances of conversions and optimise your post-click landing page for a maximum return on ad spend. A PPC landing page is defined as the page a visitor arrives at after clicking an ad, whether it be...
Cillian Bracken Conway
20th Aug, 2020
Core Vitals
To keep its 1.7 billion users coming back day in and day out, Google has to provide the best service to its users. That’s why hundreds of factors (known as ranking signals) play a part in deciding which content best answers a user’s query. To make the most of this vast sea of qualified customers, website owners must adhere to a set of metrics to score and maintain a place in search engine results. Here’s what you need to know about the algorithm change coming in 2021: core web vitals. While everyone seems to be talking about it, it’s also confusing to a lot of people. So...
Cillian Bracken Conway
17th Aug, 2020
web font
In the age of print, Times New Roman was the font that reigned supreme. But as business owners gained access to a library of fonts at their fingertips, choosing a font became a whole lot more complicated, especially in the world of digital. The font on your website can say a lot about your brand and if done well, can increase conversions. Here is a guide on how to pick the Google fonts that reflect your business digitally while being user-friendly.   Find Your Why   Fonts and typography can play a big role in reflecting your business and brand. When you select the right...
Cillian Bracken Conway
11th Aug, 2020
why site speed is important
Page speed is vital to UX, and affects your business’ results in SEO, Paid Search and Paid Social. Not only is site speed something that will demand even more attention, ahead of Google’s 2021 update - it already plays a part in your rankings and consequently, your conversions. Pages with a longer load time tend to have higher bounce rates and lower average time spent on the page. So how do you improve it? Before we delve into the best tools of the trade, it’s important to know what you’re working with. Run your site through GTmetrix, a free tool that will tell you how your...
Cillian Bracken Conway
6th Aug, 2020
Heatmap vine website
Ever wondered why your users aren’t converting? How to get more visitors to take action? Well, a heatmap could help you answer those questions. A heatmap is a graphical representation of what users do on your webpage, giving you an at-a-glance view of where users click, tap, scroll and look.   Heatmaps show user behaviour   What do heatmaps show, you ask? Heatmaps visualise user behaviour. A heatmap uses a colour-coded overlay to highlight the areas of your site getting the most attention. Aggregating all interactions with your website, a heatmap uses colours on a...
Cillian Bracken Conway
12th Jun, 2020
programmatic advertising
Programmatic advertising is a sexy new term being thrown around by marketers and advertising agencies, but it often gets shrouded by a mist of cryptic acronyms that can leave you overwhelmed. So let's cut to the chase and answer this: what is programmatic advertising, and do I need it for my business?   What is Programmatic Advertising?     Instead of looking at Google, Facebook, YouTube and Instagram as individual separate channels, programmatic advertising allows us to buy and measure across all channels as if they are one. Programmatic advertising is a term...