Cillian Bracken Conway
11th Aug, 2020
why site speed is important
Page speed is vital to UX, and affects your business’ results in SEO, Paid Search and Paid Social. Not only is site speed something that will demand even more attention, ahead of Google’s 2021 update - it already plays a part in your rankings and consequently, your conversions. Pages with a longer load time tend to have higher bounce rates and lower average time spent on the page. So how do you improve it? Before we delve into the best tools of the trade, it’s important to know what you’re working with. Run your site through GTmetrix, a free tool that will tell you how your...
Cillian Bracken Conway
6th Aug, 2020
Heatmap vine website
Ever wondered why your users aren’t converting? How to get more visitors to take action? Well, a heatmap could help you answer those questions. A heatmap is a graphical representation of what users do on your webpage, giving you an at-a-glance view of where users click, tap, scroll and look.   Heatmaps show user behaviour   What do heatmaps show, you ask? Heatmaps visualise user behaviour. A heatmap uses a colour-coded overlay to highlight the areas of your site getting the most attention. Aggregating all interactions with your website, a heatmap uses colours on a...
Cillian Bracken Conway
12th Jun, 2020
programmatic advertising
Programmatic advertising is a sexy new term being thrown around by marketers and advertising agencies, but it often gets shrouded by a mist of cryptic acronyms that can leave you overwhelmed. So let's cut to the chase and answer this: what is programmatic advertising, and do I need it for my business?   What is Programmatic Advertising?     Instead of looking at Google, Facebook, YouTube and Instagram as individual separate channels, programmatic advertising allows us to buy and measure across all channels as if they are one. Programmatic advertising is a term...
Cillian Bracken Conway
26th May, 2020
web development platform
Whether you are a young professional, a busy mum or an entrepreneur trying to take your business to the next level, a website is a great place to start. In this article, we’ll dive into the strengths and weaknesses of the most popular development platforms so you can decide… which one works for you?   1. Wix Wix is great for beginner users wanting to host a personal site, or set up a front page for a smaller business.   The Pros Technical knowledge is not required: simply drag and drop elements onto the website without preset parameters. Wix offers over 500...
Cillian Bracken Conway
21st May, 2020
guide to ecommerce
In the current climate, making the move to eCommerce makes sense. According to 2020 statistics from IbisWorld Irish eCommerce is expected to hit €3.8bn by 2024. Doing it right is important, as it will create many opportunities for your business. But what’s a good plan without a solid base? If you’re thinking about eCommerce, here’s what you need to consider.
Cillian Bracken Conway
30th Mar, 2020
small business
In my experience, small business owners fall into one of two categories. Some are right on top of the newest trends in marketing—digital, social, Adwords, the works. There’s not a marketing buzzword they won’t throw at you in a meeting. The rest are experts in their field and just want to get on with the business of doing what they know best. “Website?” they ask, “yeah, I think we’ve got one of those”. Which category do you fall into? Well this article is for you! Yes, it doesn’t matter which one you are. That’s the whole point. (Made for a nice intro...
Cillian Bracken Conway
11th Mar, 2020
man and woman cartoon
If you search for “SEO company” or similar on Google you will get a barrage of paid ads that look something like this: And it makes my blood boil. SEOs cannot guarantee rankings. Any agencies that do provide such promises are peddling lies to prey upon gullible businesses that simply do not know better. Internet marketing is still a complex and puzzling world for those who did not grow up with it. It’s understandable that the agency that promises results, maybe even going so far as to offer a money-back guarantee (these are scams, just so you know), will always seem more...
Cillian Bracken Conway
26th Feb, 2020
ball bouncing
If there’s one thing my clients love talking about, it’s bounce rate. Clients getting excited about anything in analytics is great, unfortunately, I tend to see a bit of over-emphasis on this one metric. So let’s dive into when you should focus on it, when you should not, and, finally, yes we will talk about what a good bounce rate actually looks like (warning: you won’t like my answer). What is bounce rate? Makes sense to start with the basics, right? In very basic terms, bounce rate is the proportion of visitors who land on a page, then leave without clicking on...
Cillian Bracken Conway
17th Jun, 2019
Search Engine Optimisation (SEO) is the process of optimising websites so that they appear higher in the "organic" (free) listings in Google search results. SEO can be a very effective channel in driving patient visits to medical centres, as patients often search for medical centres in their area using Google and Bing. This article goes over some useful tips and strategies for medical centre practice managers and staff to start the process of optimising their websites to achieve success in SEO. 1. The Business Case -- How Important is Search Marketing for Medical Centres? Let's take a...