Cillian Bracken Conway
11th Feb, 2022
Over the last decade, the world's ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2% of Australian ad spend was digital. In recent years, programmatic advertising has emerged as a new digital advertising delivery method that uses powerful algorithm-based technology to buy and sell ads in real-time. As a practice, it has radically shaken up the world of digital display advertising. Most industries have embraced programmatic advertising, but why hasn’t the healthcare and pharmaceutical industry? When it comes to...
Cillian Bracken Conway
12th Dec, 2021
Did you know that there are 3.5 billion daily searches on Google? As a healthcare brand, you must have some form of representation amongst the Search Engine Results Pages (SERPs). There are several ways to get noticed on Google; increasing your search visibility generally takes time and effort. To rank well for organic search results, you need a solid SEO strategy. This will involve building quality backlinks through high-quality content marketing. Another option, a shortcut of sorts, is paid advertising with the Google Ads platform. With the right PPC strategy, you can get your brand...
Cillian Bracken Conway
17th Nov, 2021
Are you a healthcare brand that sells its products through third-party retailers? Are you unsure how or why you should differentiate your website and your brand from these third-party retailers? Your website plays a vital role in your sales cycle, even if you don’t sell anything on it. It’s a hub of information that allows your brand to speak its voice and communicate with consumers directly. Remember, consumers might only know as much about your brand as what is provided on a third-party eCommerce retail website. Your brand needs to be the authority when it comes to its products,...
Cillian Bracken Conway
16th Nov, 2021
As a healthcare brand, it’s important that the information shown on your website is accurate. The internet’s a rampant, misinformation-ridden free market; it’s essential you are your own source of truth regarding your products. Failure to meet these ethical standards could put your readers and prospective customers at serious risk. Your content marketing strategy must address this concern while optimising for search engines at the same time. It’s very much a balancing act between authenticity and SEO. In this article, we’ll cover everything you need to know, including:...
Cillian Bracken Conway
14th Nov, 2021
In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn more about your products. Even if you don’t sell anything on your website, having one is still necessary. Whether or not you have a website, people are talking about your product online — wouldn’t you rather be the source of all truth for your prospective customers? If your website is the digital equivalent of your business, then search engines like Google and Bing are directories. Your domain needs to rank highly for search terms so high-quality...
Cillian Bracken Conway
9th Nov, 2021
The global pandemic saw the closure of many physical shopfronts in 2020-2021, resulting in some businesses making the move to online for the first time. However, for most modern retailers, eCommerce has been a key channel for many years. By the end of 2021, global eCommerce sales have been projected to approach $5 trillion, with year-on-year growth predicted to continue. But with so many online shop/eCommerce hosting options at your disposal, how do you find the best eCommerce platform for your site? Here, we explain the main benefits of eCommerce platforms, and how to decide on the best...
Cillian Bracken Conway
1st Nov, 2021
The idea of SEO as a way for dodgy marketers to climb to the top of search results is as antiquated as it is incorrect. While the wild west of the early internet was indeed a completely different landscape, today good SEO is all about creating a valuable experience for the user. If your SEO strategy is still rooted in the past, here are the areas of modern SEO that will keep you up-to-date with consumer demand and ahead of your competitors in organic search results.   Keywords and intent SEO and keywords have always gone hand in hand – and that remains true to this day....
Cillian Bracken Conway
15th Sep, 2021
If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking whether you accept cookies. But what does this mean? With third-party cookies being phased out, it’s important to understand this and start preparing for a cookie-less world. Companies in the health industry will need to transition their current marketing from a reactive strategy to a proactive one. The health sector is highly regulated online, and it may take the assistance of a digital marketing agency specialising in health to navigate this extra hurdle and optimise your...
Cillian Bracken Conway
14th Sep, 2021
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing goals. One part of my day might be spent writing social media posts; another few hours will be dedicated to sales writing or blog posts. While all these tasks fall under the umbrella of content marketing, there are some key differences between copywriters and content writers. Here’s how to tell the difference between copywriting and content writing, why this distinction is important, and how to get the best of both worlds in your own...