Cillian Bracken Conway
21st Jul, 2021
local seo
Do you provide products or services on a mainly local basis? A hairdresser, butcher or restaurant, for example. If so, local SEO is vitally important in helping more people find you. If you’re already “doing” SEO, you might be wondering: what is local SEO, and do I need it? With a growing number of mobile searches and people shopping locally with COVID-19, the answer is likely to be yes. In fact, by ignoring local SEO, you could be missing out on a large pool of potential customers. We’re here to explain where to focus your local SEO efforts, and what you need to know about...
Cillian Bracken Conway
13th Jul, 2021
audit graphic
Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. While technical SEO can quickly get complex, once you look past the jargon there’s some simple steps to make sure you’re nailing the basics. We’re here to help with our seven-step technical SEO audit checklist—designed for business owners with no prior SEO knowledge. Take Me Straight to the Audit! Make your site indexable and crawlable Secure your website Create a dynamically generated sitemap Make it mobile-friendly Check your site’s load speed Remove...
Cillian Bracken Conway
6th May, 2021
With the pandemic, social media is more relevant than ever. Experts have seen a huge leap in social media usage, with over 3.6 billion people on social media, and users averaging 144 minutes online daily. As a marketer, this means bigger opportunities for you to leverage your business on social media. Unfortunately, it’s not as easy as it seems; social media is a real jungle. To navigate your way through it, take a look at these seven smart tools that will help you level up your social media management game. Table of Contents The Best Social Media Tools to Use in 2021 Social...
Cillian Bracken Conway
26th Apr, 2021
serp mcdonalds australia
  What is schema markup? (with examples) Types of schemas The benefits of schema markup Structured Data Testing Tool (SDTT) Ways to create rich snippets Many factors affect search rankings; one major factor is the content’s relevance to the user’s query. Schema markup is one method of increasing relevance, but it’s not often discussed by SEO experts. Why? Because it seems too technical for clients to understand. This is a problem, because schema can be vital to the success of an SEO campaign. We break down the main facts about schema markup, and tell you...
Cillian Bracken Conway
23rd Apr, 2021
Friday the 13th is always revered and joked about, but Friday the 13th of March 2020 is one “Friday the 13th” I’ll remember for a very long time to come. Due to COVID-19, markets panicked globally. The following Monday, we held a team meeting to announce we’d be working from home due to growing concerns in Australia. Thinking we’d be back in the office in a month or two was naive, in hindsight… We all know what happened in the months after that. Black swan events tend to change your mindset pretty quickly. Coincidentally, our management team had jotted down a black swan scenario...
Cillian Bracken Conway
25th Feb, 2021
Vine Digital Ireland Named by Clutch As a Top SEO Company in Western Europe
Clutch, a respected B2B platform, has just awarded its top SEO companies in Western Europe. We at Vine Digital were lucky enough to be one such company.  Vine Digital is all about helping businesses establish and amplify their brand voice, with the goal of scaling digitally. Our team is not just creative; they are focused on the end goal. For this reason, we’ve been able to assist startups in their building stages through digital. For us, it’s very important to strike a perfect balance between play and passion. SEO requires incredible attention to detail and accuracy to achieve...
Cillian Bracken Conway
3rd Feb, 2021
Do you provide products or services on a mainly local basis? A hairdresser, butcher or restaurant for example. Then local SEO is vitally important so more people can find you. If you are interested in finding out more about SEO in general we wrote a handy guide What is SEO What is Local SEO? Local SEO is the process of optimising your website and Google my Business (GMB)listing in order to capture an audience that is the same geographical area as your business. This is done in various ways, some of which are similar to regular SEO but some of which are unique to local. What are Local...
Cillian Bracken Conway
25th Nov, 2020
google vs bing ads
  If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have as you decide where those advertising dollars are best spent. While Google dominates as the most-used search engine in the world, Bing is becoming an increasingly close second. Here’s why the Vine Digital team believes that it’s best to use both, capitalising on the unique benefits offered by each. Google needs no introduction for anyone marketing themselves online. With billions of users turning to the search engine for answers to their questions on a...
Cillian Bracken Conway
24th Nov, 2020
page one of google
  Dear Sir/Madam,  We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these kinds of emails on a weekly basis, and as an SEO company this humours us. But for business owners, hearing this day in and day out can be daunting. And let’s be honest - SEO is a ‘nice to have’ for most small to medium businesses. But right now, you need more revenue and more sales. So let’s speak honestly - how important is it really to get your website ranking in the top spot? What’s it like, you might ask those at the top of...