Ruth Chapman
Ruth Chapman
16th Sep, 2020
clickable ctas
While a call to action (CTA) may seem like the simplest element on the page, in actual fact, there is planning, testing and thought behind that rectangle with text on it. In its prime, a strong CTA button generates conversions. At its worst, users can have all the desire in the world to procure your offering. They’re searching for the button to seal the deal, and they can’t find it. They hit the back button and find a similar product - most likely a competitor. CTA buttons are the gateway to conversions. So how do you consider its important element and take the steps to ensure it’s...
Cillian Bracken Conway
Cillian Bracken Conway
11th Sep, 2020
What is SEO or Search Engine Optimisation? SEO or Search Engine Marketing is a marketing digital strategy used to get your website well positioned on the search engine for terms that are important to your business generating audience and sales. It covers which keywords and terms you are using on your website pages, the quality of the content on your website on google's´ eyes and how well users respond to the website and its pages in terms of experience. It is a long-term strategy that is very different from social media or PPC (pay per click). How SEO works? It works as Google rewards...
Ruth Chapman
Ruth Chapman
7th Sep, 2020
copy that catches attention
To write strong, user-orientated copy, it’s important that you first understand the user. While you may think the user will want to read every word you have to say, the truth is this: they will only extract what’s relevant to them. We’re selfish, busy creatures after all. With that in mind, let’s dive into the best ways to make your copy more readable so you can get your brand’s message across with meaning and effectiveness. An understanding of the user, as we said, is crucial. So what does the typical user look like?   They’re likely to read about 28% of the...
Ruth Chapman
Ruth Chapman
4th Sep, 2020
what is a good conversion rate
There’s always talk of boosting conversion rates, but how do you know when you have a good conversion rate? Here’s how you can tell if your conversion rate is high, which can tell you a lot about how your website and business is growing. As the Vine Digital team will tell you, even the highest conversion rate can always be made better. The Takeaways   Go big or go home. Changing a font colour will only bring you small gains. Test 10 landing pages with large differences to find your winner. Boost conversions and lead quality with focused, strategic changes. Don’t test...
Ruth Chapman
Ruth Chapman
26th Aug, 2020
How to Optimise Your Landing Page
So you’ve drawn the user in with carefully matched keywords, expertly crafted ad copy, and they’ve clicked on your PPC ad. Well done you have succeeded at step one in your Google ads campaign, but what you really want is for that customer to convert. There’s no point spending money to send users to a page where they can’t easily take the action you want. Here’s how to increase your chances of conversions and optimise your post-click landing page for a maximum return on ad spend. A PPC landing page is defined as the page a visitor arrives at after clicking an ad, whether it be...
Ruth Chapman
Ruth Chapman
20th Aug, 2020
Core Vitals
To keep its 1.7 billion users coming back day in and day out, Google has to provide the best service to its users. That’s why hundreds of factors (known as ranking signals) play a part in deciding which content best answers a user’s query. To make the most of this vast sea of qualified customers, website owners must adhere to a set of metrics to score and maintain a place in search engine results. Here’s what you need to know about the algorithm change coming in 2021: core web vitals. While everyone seems to be talking about it, it’s also confusing to a lot of people. So...
Ruth Chapman
Ruth Chapman
17th Aug, 2020
web font
In the age of print, Times New Roman was the font that reigned supreme. But as business owners gained access to a library of fonts at their fingertips, choosing a font became a whole lot more complicated, especially in the world of digital. The font on your website can say a lot about your brand and if done well, can increase conversions. Here is a guide on how to pick the Google fonts that reflect your business digitally while being user-friendly.   Find Your Why   Fonts and typography can play a big role in reflecting your business and brand. When you select the right...
Ruth Chapman
Ruth Chapman
11th Aug, 2020
why site speed is important
Page speed is vital to UX, and affects your business’ results in SEO, Paid Search and Paid Social. Not only is site speed something that will demand even more attention, ahead of Google’s 2021 update - it already plays a part in your rankings and consequently, your conversions. Pages with a longer load time tend to have higher bounce rates and lower average time spent on the page. So how do you improve it? Before we delve into the best tools of the trade, it’s important to know what you’re working with. Run your site through GTmetrix, a free tool that will tell you how your...
Ruth Chapman
Ruth Chapman
6th Aug, 2020
Heatmap vine website
Ever wondered why your users aren’t converting? How to get more visitors to take action? Well, a heatmap could help you answer those questions. A heatmap is a graphical representation of what users do on your webpage, giving you an at-a-glance view of where users click, tap, scroll and look.   Heatmaps show user behaviour   What do heatmaps show, you ask? Heatmaps visualise user behaviour. A heatmap uses a colour-coded overlay to highlight the areas of your site getting the most attention. Aggregating all interactions with your website, a heatmap uses colours on a...