Tara Wesson
28th Jul, 2022
Do you want more results from SEO? One way to do it is via programmatic advertising.  So how can your business optimise your digital marketing efforts, and compete in a saturated market? We suggest combining programmatic and SEO channels, to meet consumers at all stages of the buying funnel. Few health organisations are taking advantage of programmatic advertising; in combination with SEO, it can target qualified customers across the entire sales funnel. When done well, this can secure consistent revenue for your brand online. What is SEO?  Search Engine Optimisation (SEO) is all...
Sofiann McKerrell
15th Jul, 2022
It’s common knowledge in the digital marketing industry: SEO takes time to show results. But how long does it take, exactly? The SEO community generally agrees on a timeframe of 3 to 6 months; while in fact 8 months is the average amount of time before an article ranks at its full potential. In this article, we explore the factors that can influence your return on investment. It pays to be patient when it comes to SEO: here’s why. The Impact of Quick Fixes The results of SEO can be quick—really quick. When you correct technical issues on a website, for example, the impact will...
Phoebe Cameron-lee
30th Jun, 2022
If you’re interested in advertising on Google Ads, an audit is a great place to start. A Google Ads account audit will give you a strong understanding of where you are now—as well as highlighting where you can improve. At Vine Digital, our paid media specialists are passionate about data-driven strategy: so audits are an essential part of our process. In this article, we’ll walk you through the main steps you need to cover when conducting a Google Ads account audit. What is a Google Ads Audit? A Google Ads Audit is the examination of your existing campaigns, to evaluate their...
Tara Wesson
31st May, 2022
With 24 million eCommerce sites on the web today, businesses need to stand out to secure market share. More than ever, it’s important that businesses refine their eCommerce efforts to secure conversions and sales—this can be achieved through Search Engine Optimisation (SEO). Starting from the basics, here’s how you can stand out in search results with an SEO strategy. Why is SEO so important for eCommerce websites? Whether you’re running a new or established eCommerce website, SEO can help you attract (and keep) visitors on your site. In optimising your website (and key landing...
Cillian Bracken Conway
12th Apr, 2022
Every year always begins with hype around new marketing technologies and trends that will supposedly define the year ahead. However, like the “You’ll never see me in that!” fashions that walk down a Parisian catwalk each season, some of the year’s digital marketing trends may take more than twelve months to become practical and relevant to most mainstream marketing strategies – particularly in more conservative industries like healthcare and finance. Yes, we could talk about AI, the Internet of Things or interactive content, which are all definitely things right now. We...
Tara Wesson
31st Mar, 2022
How to Measure Marketing ROI
Truth: any marketing campaign that doesn’t provide value to a business is a waste of time, money, and effort. For this reason, it is important to evaluate campaign performance, so you know whether your marketing efforts are successful or not. Marketing should be data-driven, focusing on efforts that will improve an organization’s bottom line. Sure, several key performance indicators are available to marketers these days, but none is more important than Return on Investment (ROI). Marketing ROI is perhaps the simplest way to determine if a marketing strategy is profitable or not....
Tara Wesson
24th Mar, 2022
Web Accessibility What Is It and What Does It Mean for You
Your website’s design is a crucial element in converting visitors into leads and customers. Even high-quality page content, if displayed poorly, will fail to connect and engage your target audience. You need a website design that’s accessible—something that all users can use without issue. There are web users with impairments that may find web accessibility useful in their day-to-day life. For instance, having captions on videos can help those with hearing problems consume content. Web accessibility is a very real concern in the digital space. Educating yourself on the topic can...
Tara Wesson
17th Mar, 2022
Your Comprehensive Guide to Google Analytics 4
If you track your website’s performance with Google Analytics, you need to read this. In October 2020, Google released the 4th iteration of its analytics suite: Google Analytics 4 — GA4. It has since moved on from its previous program Universal Analytics, but some end users are still slow to adopt the new product. Why should you do this? How do you do this? What if you don’t want to? What are the drawbacks? If you’re yet to join the GA4 bandwagon, don’t worry. This article will cover everything you need to know, including: What is Google Analytics 4? The key...
Cillian Bracken Conway
16th Mar, 2022
Digital marketing trends to expect in 2022
Every year always begins with hype around new marketing technologies and trends that will supposedly define the year ahead. However, like the “You’ll never see me in that!” fashions that walk down a Parisian catwalk each season, some of the year’s digital marketing trends may take more than twelve months to become practical and relevant to most mainstream marketing strategies – particularly in more conservative industries like healthcare and finance. Yes, we could talk about AI, the Internet of Things or interactive content, which are all definitely things right now. We...