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WEBSITE DESIGN: Linfield Pacific Magento Project


Key Achievements

  1. Project managed three new Magento websites in 6 months


Linfield Pacific own three websites: Alcyon, Art Naturals, and Safe Flame. Each was built in an old and unsupported version of Magento and, frankly, required modern redesigns. Vine Digital quoted fairly for these builds, but we were undercut by a factor of 10 by an offshore company! We were determined to make their sites a success, even if we didn’t get the gig, so we offered our project management services to ensure the project ran as smoothly and to the highest degree of quality possible. Linfield’s owner deserves huge credit for commissioning us to manage this…


It doesn’t matter if it’s our work or another company’s, we want the best for our clients. Vine Digital was already working with Linfield in an SEO and PPC capacity, so it was crucial that this project went well. To be clear, Vine’s project management fee was almost the same as the offshore company’s quote for three brand-new websites, but the value we brought cannot be measured.

Linfield wanted our consultation even before they signed off on the deal with the offshore company. We were honest: we wanted it to succeed for such an amazing price; we also knew that the quality of the design and build wasn’t going to match ours; and we knew that their initial two-month deadline was absurdly optimistic. Vine’s job was to not only manage the project, but to manage the client’s expectations.

It took 6 months from start to finish and took our team around 8-10 hours per month to manage. There were many pitfalls along the way: poor designs to critique; SEO best-practices to convey; and plenty of web development bugs to spot and iron out.

Overall, the client received three websites that are very much acceptable for the price they paid, including our services. More importantly, the on-site SEO has improved considerably, as has the back-end functionality of the website, making it much easier for them to manage themselves.


To all businesses: if you don’t have digital expertise in-house, we strongly advise that any major project be conducted under the guidance of an expert consultant! In this case, without Vine Digital, the project would likely have taken 18 months+ with the result being unacceptably sub-standard. As it is, we have a happy client and the client has a happy digital agency!