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552% return on ad spend for sustainable kids’ furniture store

Boori is a sustainable baby and children’s furniture brand, and engaged Vine Digital for paid search advertising services. After we generated a 552% ROAS in the first month, the client doubled their ad spend in the following month.

Case Study at a Glance

  • Vine Digital have worked with Boori for many years. As the client’s business objectives changed with COVID-19 lockdowns, we provided a paid search strategy to increase sales on their website.
  • Within thirty days, our team had generated a 5.52x ROAS—with 35,449 clicks. Boori was so happy with these results, they doubled their ad spend in the following month, leading to growth which continues today.

Boori is a baby and children’s furniture brand.

Their products are known for their sustainable materials and expert craftsmanship, and they were the first nursery brand to achieve Greenguard’s prestigious Gold Certification for their paint finishes.

The client engaged Vine Digital for paid search advertising services. They were exceedingly happy with the growth of online sales and as a result, doubled their ad spend in the following month.

Key Challenges Solved

Boori operates in a competitive market, and their products have earned them a strong position in the industry. They were named ‘Best Rated Cot Brand’ (Finder, 2020/2021), ‘Best Baby Cot’ (Project Baby, 2019 & 2020), ‘The Best Cot for 2020’ (Tell Me Baby, 2020) and Gold Trusted Service (Feefo, 2020 & 2021).

Boori originally partnered with Vine Digital to boost sales and brand awareness—across both their physical stores and online. We have worked with Boori for many years, supporting the business as they have shifted their objectives.

As a result of COVID-19 lockdowns, for example, the client needed an increased focus on:
  1. Driving online sales—particularly for their newer product lines for kids and teens, as they are already well-established for their baby products.
  2. Improving brand awareness in ACT, Adelaide and Brisbane.

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Elmo Stoop

CEO | Vine Digital – Sydney, Australia

Our Solution

Our paid search advertising specialists took the approach of categorising each product from low to high priority: before building campaigns around each group of products. The campaigns were split to target specific regions, so we were able to better target certain goals and demographics. Vine Digital focused on driving awareness and sales in these various markets, which were previously untapped by the client.

Business Impact

In the first month of the campaign, we drove a total of 266 conversions and 35,449 clicks. Within 30 days, Boori had received 5.52 times their original investment.

  • 552% return on ad spend.
  • 429% increase in website purchase value.


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